We’re Changing
the SEO Game

Get found and grow your business with guided SEO.

A New Approach to SEO Starts Here

SEO can be challenging. It’s complex, ever-changing, and expensive. And, you may not want to become an SEO expert to get found on Google.

With guided SEO, we change all of that. Guided SEO distills decades of experience into tools and tasks that get results at a fraction of the effort and expense.


Guided SEO is for

Site Owners

Business owners and marketers who invest in their own SEO excel by following our process and collaborating with our coaches.
Grow Your Business


Web designers who grow their recurring revenue by offering SEO as a service. We provide the process, tools, and coaching.
Launch SEO Services


Marketing agencies who offer SEO services use Pathfinder to standardize and scale their existing offering.
Grow Your Agency

Take a Step-by-Step Approach

Guided SEO gives you a proven process without requiring you to become an SEO expert.

It offers a series of lessons — each with specific homework assignments — so that you can grow your website traffic in just a few hours a week. It’s both practical and tactical.

SEO Checklist

Build your SEO foundation with our 10-step, easy-to-follow process.

Ongoing SEO

Maintain, evolve, and grow traffic. Invest a few hours a month into ongoing SEO.

seo checklist

Pathfinder SEO in Action


"There are tons of SEO resources that are like sipping from a firehose. In the end, you feel overwhelmed. Pathfinder SEO is the opposite. You don’t even realize how much you’re learning as they take you step by step on your journey."

Chris Lema

Liquid Web

Don’t go it alone

Your dedicated SEO coach is along as your guide.

Meet with your coach monthly to ensure you are on the right path. Get feedback tailored to your unique business.

SEO Coaching

All subscriptions include monthly one-on-one sessions.


Contact us with questions. We offer best-in-class support.


“I am thankful for the incredible personalized coaching and instructional videos with actionable steps to create change. I am now able to focus my attention on what is most important and what I love, which is working directly with my clients.”



We’ve Worked with People Just Like You

keyword research

Stop Spending Money on Software

Pathfinder features all of the SEO tools you need under one roof. Our integrated toolset is simple and actionable.

Keyword Research

Reach the right audience with keyword data powered by Google.

Rank Tracking

Measure your website's rank on Google and beyond. Monitor your progress.

Monthly Reports

Featuring the data that matters via our integration with Google Analytics.

Pathfinder SEO in Action


"This team is worth 10x what I paid and I look forward to continuing my training and business growth with them. Wish I could give them a 10+ rating."

Lisa Garner

Magnified Web

Start Learning

Pathfinder SEO Blog

start seo business

How to Start an SEO Business

Whether you want to start an SEO agency or add SEO as a service to your existing web design or digital marketing business, our 5 step process will help you start an SEO-based business that thrives.

Read More

The Best SEO Plugin for WordPress — Yoast vs. Rank Math vs. AIl in One SEO

There are hundreds of plugins available to WordPress users looking to grow their website traffic via SEO. This makes the process of picking one overwhelming. Which WordPress SEO plugin is…

Read More

What is SEO?

Search engine optimization (SEO) is the art and science of getting found on Google, Yahoo and Bing. With SEO, you improve your website’s visibility in the free, organic search results. In turn, website traffic increases — as do sales.

Read More

Get Started Now

A Better Approach to SEO Starts Here


Business Owners

Learn more about our guided approach to SEO.

Get advice about how to grow your business with search engine optimization.


Digital Agencies

Grow your business while delivering high-value SEO services to your customers.

Start by taking our free 1-hour course.


Schedule a Demo

Learn more about guided SEO with a 30-minute, one-on-one demo with one of our SEO coaches.

Scroll to Top