Pathfinder SEO Blog

Take a step-by-step approach and learn SEO.

Sign Up to Stay Up to Date

Search all Resources

temporarily closed

What to Do: Google Marked My Business as Temporarily Closed

Here you are, you just found out that your business listing on Google Maps says “Temporarily Closed” and yet your business is actually OPEN? What do you do now? There…

Read More
PO Boxes

Google My Business with a P.O. Box

We are often asked, “Can I use a PO Box for Google My Business”? The short answer is no. Google does not allow remote locations such as P.O. Box on…

Read More

What is Google Screened & Google Guaranteed

In recent years, Google has added a couple of badges to Local Service Ads. These include the Google Screened and Google Guaranteed badges. Having a trusted badge from Google can…

Read More
Individual Service Page Template header

An Individual Service Page Template to Make Your Services Stand Out

Do you want to do your business a massive disservice? If so, throw together a handful of half-baked web pages, dust off your hands, and call it a day. Mission…

Read More
seo evaluation

10 Minute SEO Site Audit for Freelancers & Agencies

When you prepare for a call to pitch SEO services, it's easy to follow into a trap – investing too much time and energy into the evaluation of a prospect's…

Read More
seo checklist for website redesign

SEO Checklist for a Website Redesign

When should I start thinking about SEO for a new site? Will I lose my rankings on Google when I redesign my website? What are 301 redirects? These are just…

Read More
phone call

Answering Client Questions About SEO

I remember it well, my first client call as an SEO account manager. I was new and had been warned that a few of the clients that were now in…

Read More

11 Tips for Optimizing your Google My Business Listing

You may already have a Google My Business (GMB) listing in place, but is it completely optimized? Filling out your Google My Business profile is just the first step. It…

Read More
wordpress themes

How Long Should a Blog Post Be in 2021?

You might have heard the often-cited statistic that the average 1st-page result on Google has over 2,000 words. As a result, many content marketers have focused on “Definitive” and “Ultimate”…

Read More
Services Page Template header

A Website Services Page Template That Drive Sales

A great services page educates and informs your audience about the variety of services your business offers. It describes how your services benefit those who use them and guides people…

Read More
change domains SEO

Domain Changes & SEO — How To Preserve Your Traffic when Changing Domains

As your business evolves, you might want to change your domain name. Such change typically fits into one of the following scenarios: You have a new brand. It's time to…

Read More

Getting Started with Google My Business

What is Google My Business? Google My Business is a free tool that powers Google Maps. In Google My Business, you can create and manage your Google Maps listing. These…

Read More

13 Things to Do After Launching a Website

So you've done it! You have launched the new site you have been working on. What do you do next? Below are some of our top recommendations for things to…

Read More

Google My Business for Real Estate Agents

Are you a Realtor wondering if you should have a Google Maps listing? At Pathfinder SEO, we are often asked whether real estate agents should make their own Google My…

Read More
sitemap arrow

How to Create a Yoast Sitemap

A sitemap acts as your website’s resume. Learn how to create a sitemap using Yoast SEO.

Read More
Scroll to Top