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PO Boxes

Google My Business with a P.O. Box

We are often asked, “Can I use a PO Box for Google My Business”? The short answer is no. Google does not allow remote locations such as P.O. Box on…

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What is Google Screened & Google Guaranteed

In recent years, Google has added a couple of badges to Local Service Ads. These include the Google Screened and Google Guaranteed badges. Having a trusted badge from Google can…

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seo evaluation

10 Minute SEO Site Audit for Freelancers & Agencies

When you prepare for a call to pitch SEO services, it's easy to follow into a trap – investing too much time and energy into the evaluation of a prospect's…

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seo checklist for website redesign

SEO Checklist for a Website Redesign

When should I start thinking about SEO for a new site? Will I lose my rankings on Google when I redesign my website? What are 301 redirects? These are just…

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phone call

Answering Client Questions About SEO

I remember it well, my first client call as an SEO account manager. I was new and had been warned that a few of the clients that were now in…

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11 Tips for Optimizing your Google My Business Listing

You may already have a Google My Business (GMB) listing in place, but is it completely optimized? Filling out your Google My Business profile is just the first step. It…

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wordpress themes

How Long Should a Blog Post Be in 2021?

You might have heard the often-cited statistic that the average 1st-page result on Google has over 2,000 words. As a result, many content marketers have focused on “Definitive” and “Ultimate”…

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change domains SEO

Domain Changes & SEO — How To Preserve Your Traffic when Changing Domains

As your business evolves, you might want to change your domain name. Such change typically fits into one of the following scenarios: You have a new brand. It's time to…

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Getting Started with Google My Business

What is Google My Business? Google My Business is a free tool that powers Google Maps. In Google My Business, you can create and manage your Google Maps listing. These…

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13 Things to Do After Launching a Website

So you've done it! You have launched the new site you have been working on. What do you do next? Below are some of our top recommendations for things to…

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Google My Business for Real Estate Agents

Are you a Realtor wondering if you should have a Google Maps listing? At Pathfinder SEO, we are often asked whether real estate agents should make their own Google My…

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sitemap arrow

How to Create a Yoast Sitemap

A sitemap acts as your website’s resume. Learn how to create a sitemap using Yoast SEO.

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hand writing with a pen

How To Outsource Blogging

Not everyone likes to write. And you may not have time to blog. For these reasons, you may look to outsource blogging for your business. There are three options to…

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small business is open

How to Change Business Hours on Google

Local businesses are facing a dynamic time. If your business’s daily operations have been impacted by Coronavirus, then it is important to update your hours of operation online. Learn how to update your hours on Google.

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content calendar

How To Create a Content Calendar

Content calendars create a schedule that you and your team can follow as you blog. It's a great way to stay organized and committed to blogging. Content calendars can be…

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