Getting Started with SEO

SEO can feel overwhelming. It doesn’t have to be. Take a step-by-step approach and learn via our short lessons as you grow traffic to your website. Start here.

4 pillars

4 Pillars of SEO

We are excited to work together to grow your website traffic from Google, Yahoo, and Bing. Before we dive into strategy and action items, it is important to have a foundational understanding of search engine optimization (SEO).

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Featured Resources

SEO glossary

SEO Glossary: 72 SEO Terms [2021]

Like other specialized industries, search engine optimization has its own set of terms, abbreviations, and industry jargon. Here, we decode 72 common SEO terms using everyday language. Our goal is to set aside the complex jargon to make SEO more accessible and actionable.

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SEO results

How Long Does It Take to See Results from SEO?

SEO is a long-term marketing strategy. But how long does it take to see results? Good news — your initial results are just weeks away. As you continue your SEO efforts in the weeks and months ahead, your measurable results will compound.

Read More
SEO Tools for Beginners

SEO Tools for Beginners — What SEO Software Will I Need?

Carefully craft your SEO toolset to ensure you have all the SEO software you need — without data overload or unnecessary expense. We’re sharing the best SEO tools for beginner to advanced marketers.

Read More
google

What is SEO?

Search engine optimization (SEO) is the art and science of getting found on Google, Yahoo and Bing. With SEO, you improve your website’s visibility in the free, organic search results. In turn, website traffic increases — as do sales.

Read More

Additional Resources

seo campaign

Big News: The New Pathfinder SEO Platform is Here!

The newest version of our guided SEO platform is here! Take a 60-second tour and learn more about guided SEO.

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4 pillars

4 Pillars of SEO

We are excited to work together to grow your website traffic from Google, Yahoo, and Bing. Before we dive into strategy and action items, it is important to have a foundational understanding of search engine optimization (SEO).

Read More
grow

SEO in 2021 — 3 Actionable Strategies for Growth

Wondering what to expect from Google this year? Learn actionable 2021 SEO strategies for business owners, freelancers, and agencies.

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SEO vs SEM

SEO vs. SEM: What’s the Difference?

If you are new to the world of digital marketing, wrapping your head around all the terminology and jargon can be overwhelming. Not only are there a lot of acronyms, there is often little explanation or differentiation. In this article we are going to focus on two terms you probably hear a lot, SEO and SEM.

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SEO glossary

SEO Glossary: 72 SEO Terms [2021]

Like other specialized industries, search engine optimization has its own set of terms, abbreviations, and industry jargon. Here, we decode 72 common SEO terms using everyday language. Our goal is to set aside the complex jargon to make SEO more accessible and actionable.

Read More
SEO results

How Long Does It Take to See Results from SEO?

SEO is a long-term marketing strategy. But how long does it take to see results? Good news — your initial results are just weeks away. As you continue your SEO efforts in the weeks and months ahead, your measurable results will compound.

Read More
SEO Tools for Beginners

SEO Tools for Beginners — What SEO Software Will I Need?

Carefully craft your SEO toolset to ensure you have all the SEO software you need — without data overload or unnecessary expense. We’re sharing the best SEO tools for beginner to advanced marketers.

Read More
google

What is SEO?

Search engine optimization (SEO) is the art and science of getting found on Google, Yahoo and Bing. With SEO, you improve your website’s visibility in the free, organic search results. In turn, website traffic increases — as do sales.

Read More
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