Google Analytics

Google Analytics is a free tool that allows you to make data-informed decisions about your marketing campaigns. Learn how to set up and leverage Google Analytics and Google Tag Manager. Our step-by-step lessons make it easy.

google analytics

Google Analytics vs Google Search Console

Two of the most helpful tools for SEO are powered by Google – Google Analytics and Google Search Console. What’s the difference between Google Analytics and the Google Search Console?…

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Featured Resources

google analytics and google tag manager

Google Analytics vs Google Tag Manager

In the world of digital marketing, there are many tools including Google Analytics and Google Tag Manager. It can be overwhelming to know which tool to use, what it does,…

Read More
ga4

Getting Started with Google Analytics 4

Google Analytics 4 (GA4) is the new version of Google Analytics. It provides smarter insights into your website’s performance so that you can make better data-driven decisions across your marketing initiatives. Here’s what you need to know and do to stay up to date.

Read More
gears

How to Link Google Analytics and Google Search Console

Learn how to connect the Google Search Console and Google Analytics. Enhance your SEO oriented data in Google Analytics and gain valuable insights.

Read More
google analytics

The 5 Most Useful Google Analytics SEO Dashboards to Grow Traffic

Google Analytics is a powerful marketing tool. Follow along with our guide to the five most useful Google Analytics SEO dashboards—and how to use them effectively to grow relevant traffic to your website.

Read More

Additional Resources

google analytics button click

How to Track a Button Click in Google Analytics with Google Tag Manager

To better invest your marketing dollars, it’s essential to track conversions (or goals) in Google Analytics. A goal tells Google Analytics what we consider a success to be on our…

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google analytics

Google Analytics vs Google Search Console

Two of the most helpful tools for SEO are powered by Google – Google Analytics and Google Search Console. What’s the difference between Google Analytics and the Google Search Console?…

Read More
google analytics and google tag manager

Google Analytics vs Google Tag Manager

In the world of digital marketing, there are many tools including Google Analytics and Google Tag Manager. It can be overwhelming to know which tool to use, what it does,…

Read More
ga4

Getting Started with Google Analytics 4

Google Analytics 4 (GA4) is the new version of Google Analytics. It provides smarter insights into your website’s performance so that you can make better data-driven decisions across your marketing initiatives. Here’s what you need to know and do to stay up to date.

Read More
gears

How to Link Google Analytics and Google Search Console

Learn how to connect the Google Search Console and Google Analytics. Enhance your SEO oriented data in Google Analytics and gain valuable insights.

Read More
google analytics

The 5 Most Useful Google Analytics SEO Dashboards to Grow Traffic

Google Analytics is a powerful marketing tool. Follow along with our guide to the five most useful Google Analytics SEO dashboards—and how to use them effectively to grow relevant traffic to your website.

Read More
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