Not everyone likes to write. And you may not have time to blog. For these reasons, you may look to outsource blogging for your business.
There are three options to consider:
1. Outsource Part of the Process
Blogging is a process that includes several phases — writing, editing, publishing, and promoting. It's possible to decrease the amount of time spent and avoid completing an unwanted part of the process via outsourcing. There are a lot of great content delivery services such as CrowdContent that are available to execute your blog post strategy. You provide the content calendar. They write the content and edit it. You review and revise it. They publish it.
This is often the most cost-effective way of taking work off your plate. You remain in the driver’s seat of your blogging strategy while a team of outsourced writers delivers the final product.
2. Hire a Content Marketing Agency
There are great agencies that focus on content marketing. Content Journey and Audience Ops are our favorites. You can outsource the entirety of your blog to these teams. They'll start by getting to know your audience to craft a custom strategy. And then, they'll execute the repeatable process of writing, editing, publishing, and promoting your content.
The quality of the final product from a content marketing agency is exceptionally high. They also know SEO so your posts will be search engine friendly out of the gate.
3. Hire your SEO Agency
Because SEO and content are related, SEO agencies often offer content marketing services. If you already have an SEO agency of record, this is a great way to keep all of your services under one umbrella. Your SEO agency already knows your business after all.
Just like hiring a content marketing agency, the quality of the content from an SEO agency is exceptionally high. They already know your audience, they know your keyword strategy, they know the gaps and opportunities within your space that warrant blogging.
How to Outsource Blogging
The biggest challenge with outsourcing your blog is subject matter expertise. Google values your expertise. If you outsource your blog, then you are one step removed from sharing your expertise.
This challenge can be overcome with each of these approaches. You can overcome this by providing great content briefs in option #1 or by partnering with great agencies in options #2 and #3.
If you are going to outsource your blog, take the time to vet prospective partners. Take a look at examples of other blogs they author. Ask for a client referral so you talk to a fellow customer to see what their experience has been like.
The most immediate value to you in outsourcing your blog is time savings. Outsourcing your blog leads to consistent content creation which is invaluable for your business. The long-term value of consistent blogging is increased traffic and sales.