To grow traffic from Google, our customers need to invest in content marketing. Whether it's a regularly updated blog or expanded content on a service page, it's all about great copywriting.
And yet, our customers generally don't want to write the content themselves. Often, they don't have time. For others, they don't like to write.
The solution is easy — include content marketing services as part of your ongoing SEO offering.
It turns out delivering consistent content to your clients is a component of your SEO offering that scales easily.
Here are a few ways you can outsource blogging and copywriting:
Outsource Part of the Process
Blogging is a process that includes several phases — writing, editing, publishing, and promoting. It's possible to decrease the amount of time spent and avoid completing an unwanted part of the process via outsourcing. There are a lot of great content delivery services such as CrowdContent and FatJoe that are available to execute your blog post strategy. You provide the content calendar. They write the content and edit it. You review and revise it. They publish it.
This is often the most cost-effective way of taking work off your plate. You remain in the driver’s seat of your client's blogging strategy while a team of outsourced writers deliver the final product.
The downside is industry expertise. You typically receive content from a myriad of writers and it can be hard to get the voice right each and every time.
Outsource to a Dedicated Copywriter
There are also outsourced dedicated copywriter services like the one at GoWP. With this solution, your agency is matched with a great writer who invests 2, 4, or 8 hours a day in delivering your content marketing services.
We love a few things about outsourced dedicated copywriting:
- This solution scales as your SEO services offering scales. Simply add more hours a day.
- You get to work with the same writer across all of your client projects. This means the final product is of consistently high quality.
- Your dedicated copywriter works in your project management platform of choice.
Outsource & Scale
Think of your team as the quarterback of your client's SEO projects. You know the customer. You know their industry space. You craft the SEO strategy. You send the monthly SEO reports. You don't have to do all of the tactical work like blogging.
To be able to scale your SEO offering, you'll need to grow your team. Doing so by hiring employees can be challenging and committing. Instead, consider outsourcing those components that you can like blogging.
