Everyone who has ever had to write an email to their customer wonders if there’s a better way to articulate themselves.
Did they say the right thing? Will their customer get frustrated? How to respond to replies?
Writing an email is easy. Writing the right email, the right way is hard.
Thankfully, if you’re offering SEO services to your customers, we have the resource for you.
Pre-crafted and pre-tested, our bundle of email templates is the only thing you need to get your words right.
Email Templates for SEO Sevices will help you:
Save time trying to figure out what to say and when to say it
Feel more confident in your SEO service offering
Stand out from the competition by communicating about a hard subject (SEO) in simple terms that your clients will understand and value
What's Included
45 email situation-based templates including:
Sales
Introduce a Current Customer to your New SEO Offering
You get an Inquiry
Confirming the Discovery Call
You Send a Proposal
Following up on a Proposal
A Prospect Says “This is Too Expensive”
A Prospect Wants a Results Guarantee
A Prospect Has Been Burned by SEO in the Past
A Prospect is Ready to Buy
Onboarding
Welcome Aboard
Kickoff Call Reminder
Kickoff Call Recap
You Need Google Analytics Access
You Need Website Access
You Need a List of Competitors
You Send the First Invoice
Reporting & Results
Sending the First Monthly Report
Sending a Monthly Report with Good News
Sending a Monthly Report with Bad News
When You Notice Positive Results
When You Notice Negative Results
Processes
A Client Asks to Cancel
Option A — No Reason Provided
Option B — It’s Too Expensive
Option C — Not Seeing Results
Option D — Changing Providers
A Client Requests a Phone Call
A Client Wants a Service
You Don't Offer
You’re Going on Vacation
You Make a Mistake
Making Your Work Visible
You’ve Set up Google Analytics
Your Keyword Research is Ready for Review
You’ve Verified the Website with Google Search Console
You’ve Created an XML Sitemap
You’ve Added Schema Markup
You Have a Content Calendar Ready for Review
Your Content is Ready for Review
You Need Content from the Client
Your Client Consistently Doesn’t Write Content
You Have Page Titles and Meta Descriptions Ready for Review
You Want to Introduce Link Building
You Want to Encourage More Google Maps Reviews
You Want to Explain the Importance of Speed for a Slow Website
You Want to Confirm the Importance of Speed for a Fast Website
You Want to Introduce the Value of Accessibility
An Example of What You Get
Replying to “Do you offer a Results Guarantee?”
Subject: What I Can and Can’t Guarantee
Hi [Name],
My agency doesn’t offer results guarantees tied to specific keywords or traffic volume. Why? Because SEO is dynamic. Because of that, and no matter what others may tell you, guarantees are impossible.
In fact, a guarantee when it comes to specific results is a red flag. Agencies guaranteeing rankings either lack experience or aren’t being honest from the beginning.
That said, we can guarantee:
- We’ll communicate clearly, frequently, and honestly with you.
- We’ll deliver a monthly report which reviews current results and outlines the work we’ve done and the next steps we’ll take to grow your traffic.
- We’ll take action. Each month, we’ll complete a series of tasks designed to steadily grow your traffic.
- We’ll set goals, measure our performance against them, and evolve our goals over time as your business evolves.
Would you like to schedule a follow-up call to discuss this in more detail?
Best,
[Your Name]
FAQ's
I’m Lindsay Halsey
For the past ten years, I’ve specialized in SEO services for small to large businesses. As the co-owner of an SEO agency, I’ve worked on SEO projects for hundreds of businesses. Along the way, I found that the partner best suited to offer SEO services is you, the web designer/developer.
- You already know your customer’s business.
- You already know your customer’s audience.
- You already know your customer’s website.
- You already are offering SEO services.
… You just aren't getting paid for them.