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Erik Wardell

Erik is an SEO coach that loves breaking down complex SEO topics into understandable instructions anyone can follow. He thrives on helping people do what it takes to see their businesses succeed in search. Stay in touch on Twitter — @wanderinwardell.

All Resources by Erik Wardell

Content Clean Up — Updating, Improving, and Deleting Content

May 29, 2020

When was the last time you went through your site to make sure all the content on it is truly useful and valuable to your audience? If you’re like most, it’s probably been a while. And, If you’re paying attention...

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How to Respond to Google Reviews

April 24, 2020

Getting customer feedback can be nerve-wracking, especially when it’s delivered online in the form of a publicly available Google review. You can set your fears aside and instead, recognize that all reviews — both the good and the bad — ...

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google search console

Google Search Console Tutorial — An Introduction for 2020

April 9, 2020

Google Search Console (GSC) can seem vast and complicated if you aren’t familiar with it. However, learning how to use Google Search Console isn’t as hard as it might appear. We suggest you invest 10-15 minutes reading this Google Search...

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How to Add Page Titles and Meta Descriptions in WordPress

April 9, 2020

Title tags and meta description tags, a.k.a. page titles and meta descriptions, are the little things that make it possible for your website’s pages to appear in search results the way you want them to. Not only that, but search...

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How to Link Google Analytics and Google Search Console

March 17, 2020

One of the most common questions we get as Pathfinder SEO coaches is “How do I link Google Analytics to Search Console?” Let’s take a look at how to integrate Google Analytics (GA) and Google Search Console (GSC). Then we’ll...

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WordPress SEO Tips

March 4, 2020

WordPress is SEO friendly from the outset and is our favorite content management system. Leverage the full power of WordPress by following these tips. Let’s keep this actionable. Dozens of tips can be overwhelming — which do you follow first?...

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Is Yoast Premium Worth It?

February 8, 2020

Simply put, Yoast has become the front-running multifunctional SEO plugin for WordPress users. The premium version provides even more value. Learn why. What is Yoast Premium? Yoast Premium is the paid version of the popular Yoast SEO plugin for WordPress...

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How to Create a Yoast Sitemap

January 31, 2020

One of the many great things about the Yoast SEO plugin is that it automatically generates an XML sitemap for your website. This file acts as a resume for your website. It tells the search engines how to crawl and...

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Is WordPress SEO Friendly?

January 13, 2020

WordPress is extremely SEO-friendly from the outset. It only gets better when you install an SEO-friendly theme and start using the awesome suite of SEO plugins WordPress offers. If you’re thinking about building a website (or redesigning an existing site),...

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local business keyword research

Keyword Research for Local Businesses

November 20, 2019

What are Keywords? Keywords (also known as key phrases or search queries) are the terms people type into search engines to find the information, products, or services they seek. When a page on your site includes keywords that are the...

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