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Erik Wardell

Erik is an SEO coach that loves breaking down complex SEO topics into understandable instructions anyone can follow. He thrives on helping people do what it takes to see their businesses succeed in search. Stay in touch on Twitter — @wanderinwardell.

All Resources by Erik Wardell

Yoast SEO Variables

Yoast SEO Variables Explained

August 21, 2020

Variables in the Yoast SEO plugin give you the power to autogenerate page titles and meta descriptions for your entire website based on a set of rules defined by content type. This is one of the many powerful tools in...

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WordPress Robots.txt & Robots Meta Directives Explained

August 21, 2020

What is a robots.txt file? Before search engines crawl your website, they check the robots.txt file for instructions. Robots.txt is a very powerful file, so tread lightly when updating it. Double-check that you are indeed communicating your intended goals. You...

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WordPress Website Not in Search

Why Is My WordPress Website Not Appearing in the Search Engines?

August 21, 2020

By default, a WordPress website includes a robots.txt directive that prevents search engines from crawling and indexing it. This is helpful while the website is in development, as it prevents the development website from appearing in the search engine results....

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What are 301 Redirects?

August 21, 2020

A 301 redirect sends users and search engines to a different URL than the one they originally requested. For example, with a 301 redirect, we could direct a person trying to access www.example.com/cats to www.example.com/pets. How to Use 301 Redirects...

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Internal Links

Understanding Internal Links

August 18, 2020

Every now and then we’ll meet with someone who is so caught up in creating external links that they totally neglect to create an internal link network. Although they probably aren’t as impactful on rankings as external links are, internal...

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Write for People Not Search Engines

SEO Copywriting Tips: Write for People, Not Search Engines

August 18, 2020

SEO copywriting is about writing for people who use search engines, not writing for search engines. Why? Because search engines serve people. Their priority is to deliver relevant, high-quality results to people. For example, if you use Google to search...

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how to use keywords for seo

How To Use Keywords for SEO

August 12, 2020

The most common questions our SEO coaches get are “How do I put keywords on my website?” and “Where do I put my keywords?” After reading this guide, you’ll never again wonder how to use keywords for SEO. Instead, you’ll...

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Content Cleanup — Remove Low-Quality Content for SEO

May 29, 2020

When was the last time you went through your site to make sure all the content on it is truly useful and valuable to your audience? If you're like most, it’s probably been a while. And, If you’re paying attention...

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Google Review with Stars

How to Respond to Google Reviews

April 24, 2020

Getting customer feedback can be nerve-wracking, especially when it’s delivered online in the form of a publicly available Google review. You can set your fears aside and instead, recognize that all reviews — both the good and the bad — ...

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google search console

Google Search Console Tutorial — An Introduction for 2020

April 9, 2020

Google Search Console (GSC) can seem vast and complicated if you aren’t familiar with it. However, learning how to use Google Search Console isn’t as hard as it might appear. We suggest you invest 10-15 minutes reading this Google Search...

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books

How to Add Page Titles and Meta Descriptions in WordPress

April 9, 2020

Title tags and meta description tags, a.k.a. page titles and meta descriptions, are the little things that make it possible for your website’s pages to appear in search results the way you want them to. Not only that, but search...

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gears

How to Link Google Analytics and Google Search Console

March 17, 2020

One of the most common questions we get as Pathfinder SEO coaches is “How do I link Google Analytics to Search Console?” Let’s take a look at how to integrate Google Analytics (GA) and Google Search Console (GSC). Then we’ll...

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