Erik Wardell

Erik is an SEO coach that loves breaking down complex SEO topics into understandable instructions anyone can follow. He thrives on helping people do what it takes to see their businesses succeed in search. Stay in touch on Twitter — @wanderinwardell.

All Resources by Erik Wardell


How to Link Google Analytics and Google Search Console

March 17, 2020

One of the most common questions we get as Pathfinder SEO coaches is “How do I link Google Analytics to Search Console?” Let’s take a look at how to integrate Google Analytics (GA) and Google Search Console (GSC). Then we’ll...

Read More

WordPress SEO Tips

March 4, 2020

WordPress is SEO friendly from the outset and is our favorite content management system. Leverage the full power of WordPress by following these tips. Let’s keep this actionable. Dozens of tips can be overwhelming — which do you follow first?...

Read More
plant growing in money

Is Yoast Premium Worth It?

February 8, 2020

Simply put, Yoast has become the front-running multifunctional SEO plugin for WordPress users. The premium version provides even more value. Learn why. What is Yoast Premium? Yoast Premium is the paid version of the popular Yoast SEO plugin for WordPress...

Read More
sitemap arrow

How to Create a Yoast Sitemap

January 31, 2020

One of the many great things about the Yoast SEO plugin is that it automatically generates an XML sitemap for your website. This file acts as a resume for your website. It tells the search engines how to crawl and...

Read More

Is WordPress SEO Friendly?

January 13, 2020

WordPress is extremely SEO-friendly from the outset. It only gets better when you install an SEO-friendly theme and start using the awesome suite of SEO plugins WordPress offers. If you’re thinking about building a website (or redesigning an existing site),...

Read More
local business keyword research

Local Keyword Research for Small Businesses

November 20, 2019

What are Keywords? Keywords (also known as key phrases or search queries) are the terms people type into search engines to find the information, products, or services they seek. When a page on your site includes keywords that are the...

Read More
Scroll to Top