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Lindsay Halsey

Lindsay Halsey is a co-founder of Pathfinder SEO. She has over 10 years of experience working in SEO with small to large businesses. Lindsay focuses on teaching site owners, freelancers, and agencies how to get found on Google via a guided approach to SEO. Stay in touch on Twitter - @linds_halsey.

All Resources by Lindsay Halsey

Authority on stage

Link Building – Grow Your Website’s Authority

April 24, 2020

You created a great website! It’s user-friendly, content-rich, and lightning-fast. So why can’t people find it on Google? The answer is likely an issue of authority. Google, Yahoo, and Bing are looking for third-party signals to validate your business’s expertise....

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small business is open

Google Maps Listings in Dynamic Times — How to Update Hours on Google

April 23, 2020

Restaurants, therapists, libraries, you name it — local businesses are facing a dynamic time. If your business’s daily operations have been impacted by Coronavirus, then it is important to update your hours of operation online. For those of you wondering...

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send a monthly seo report

Sending SEO Reports to Your Customers

April 15, 2020

As a freelancer or agency offering SEO services to your customers, you strive to provide ongoing value. Communicating that value is a critical, but sometimes overlooked aspect of selling your services. How do you communicate value? Sending a monthly SEO...

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SEO glossary

SEO Glossary: 72 SEO Terms [2020]

March 31, 2020

Like other specialized industries, search engine optimization has its own set of terms, abbreviations, and industry jargon. Phrases like XML sitemap, page title, alternative text, and 301 redirects are puzzling at first. Here, we decode 72 common SEO terms using...

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Communicating with your Customers in Times of Uncertainty

March 26, 2020

We’ve always said that communication is the backbone of high-value SEO services. In ever-changing and uncertain times, this is the case more than ever. From local restaurants to enterprise level companies, businesses across the world are facing uncertainty. Over the past...

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delivering value

Delivering Value in Your SEO Services

March 19, 2020

If you are a freelancer or digital agency considering adding SEO to your services, you may wonder how you’ll deliver enough value to your clients. SEO services are not as concrete as more deliverable-based services such as web design, web...

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SEO results

How Long Does It Take to See Results from SEO?

March 19, 2020

SEO is a long-term marketing strategy. But how long does it take to see results? Good news — your initial results are just weeks away. And as you continue your SEO efforts in the months ahead, your measurable results will...

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package SEO services

Packaging & Pricing SEO Services

March 4, 2020

As you explore growing your freelance or agency business by offering SEO services, let’s pause to talk about packaging and pricing. Our goal is to help you create and consistently follow a model that benefits both you and your customers....

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SEO Tools for Beginners

SEO Tools for Beginners — What SEO Software Will I Need?

March 4, 2020

If you were getting ready to go for a hike, you’d start by packing a backpack with water, food, sunscreen, another layer, and a rain jacket. Your goal would be packing your backpack with the essentials while leaving behind items...

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4 pillars of seo

SEO 101 — 4 Pillars of SEO

February 26, 2020

We are excited to work together to grow your website traffic from Google, Yahoo, and Bing. Before we dive into strategy and action items, it is important to have a foundational understanding of search engine optimization (SEO). What is SEO?...

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What is SEO

What is SEO?

February 12, 2020

Search engine optimization (SEO) is the art and science of getting found on Google, Yahoo and Bing. With SEO, you improve your website’s visibility in the free, organic search results. In turn, website traffic increases — as do sales. Anatomy...

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grow your business by offering seo services

Why Offer SEO Services

February 8, 2020

If you are a web designer or developer, you may be thinking about how you can grow your business this year. Selling more website-related projects is one option. Adding a brand new (and complementary) service — SEO — is another....

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