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Lori Calcott

Originally from Pittsburgh, Lori has been working in search engine marketing since 2001. Lori is the published author of The Definitive Guide to Google AdWords and is a leader in the paid search field. When not at work, Lori spends time with her family and can often be found hiking and skiing the Highland Bowl.

All Resources by Lori Calcott

how to start an seo business

How to Start an SEO Business

April 20, 2020

Starting a new business of any kind is an exciting — and scary — endeavor. An SEO business requires little overhead or start-up capital which makes it relatively easy to get off the ground. Why Start an SEO Company? Offering...

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SEO vs SEM

SEO vs. SEM: What’s the Difference?

April 20, 2020

If you are new to the world of digital marketing, wrapping your head around all the terminology and jargon can be overwhelming. Not only are there a lot of acronyms, there is often little explanation or differentiation. In this article...

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celebration

Communication Tips to Ensure Happy SEO Clients

February 12, 2020

“Miscommunication is the number one cause of all problems; communication is your bridge to other people. Without it, there’s nothing.” — Earl Sweatshirt Effective client communication is essential for creating happy clients. SEO is often a large departure from a...

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make time for seo

Strategies to Make More Time for SEO

January 20, 2020

Small business owners already have a lot of their plates. It’s understandable that adding another task (like SEO) to the to-do list seems overwhelming. Given the high importance of getting found in the search engines, though, it’s a task that...

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