Welcome to the Field Guide to SEO! We’re excited to help you get started with search engine optimization. If you’re a beginner, SEO can feel overwhelming. It’s ever-changing and there are endless online resources from which to choose. We have good news, though — SEO doesn’t have to be overwhelming nor expensive. Just like if you’re hiking to the top of a mountain, you’ll want to take a step-by-step approach. Start here by learning SEO basics. Then, get actionable! Our guided approach to SEO is here to support you along the way.
You Will Learn
An introduction to search engine optimization. Learn the basics in one place.
Like other specialized industries, search engine optimization has its own set of terms, abbreviations, and industry jargon. Phrases like XML sitemap, page title, alternative text, and 301 redirects are puzzling at first. Here, we decode 72 common SEO terms using...Read More
If you were getting ready to go for a hike, you’d start by packing a backpack with water, food, sunscreen, another layer, and a rain jacket. Your goal would be packing your backpack with the essentials while leaving behind items...Read More
Google Analytics is a powerful tool that you can use to gain insights about how visitors interact with your website. Once installed, Google Analytics provides behind-the-scenes details about your site visitors, site visits, session times (and lengths), conversion goals, and...Read More