Google Analytics (GA) is a free web analytics tool that tracks website traffic and performance. It allows you to make data-informed decisions about your marketing campaigns. In short, it’s powerful!
It can also be overwhelming. First, you need to set up Google Analytics on your website. We recommend using Google Tag Manager.
Then, you need to learn how to turn Google Analytics data into insights.
In this Field Guide to Google Analytics & Google Tag Manager, we’ll show you how.
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