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Google Analytics

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Google Analytics (GA) is a free web analytics tool that tracks website traffic and performance. It allows you to make data-informed decisions about your marketing campaigns. In short, it’s powerful!

It can also be overwhelming. First, you need to set up Google Analytics on your website. We recommend using Google Tag Manager.

Then, you need to learn how to turn Google Analytics data into insights.

In this Field Guide to Google Analytics & Google Tag Manager, we’ll show you how.

Need an extra hand? We’re here for you. All subscriptions to Pathfinder SEO include one-on-one coaching. Subscribe today.

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google analytics button click

How to Track a Button Click in Google Analytics with Google Tag Manager

April 19, 2021

To better invest your marketing dollars, it’s essential to track conversions (or goals) in Google Analytics. A goal tells Google Analytics what we consider a success to be on our website. We can then use this data to make more […]

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google analytics

Google Analytics vs Google Search Console

April 15, 2021

Two of the most helpful tools for SEO are powered by Google – Google Analytics and Google Search Console. What’s the difference between Google Analytics and the Google Search Console? Do you need both? What is Google Analytics? Google Analytics […]

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google analytics and google tag manager

Google Analytics vs Google Tag Manager

April 15, 2021

In the world of digital marketing, there are many tools including Google Analytics and Google Tag Manager. It can be overwhelming to know which tool to use, what it does, and when to deploy it. In this post, we compare […]

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Getting Started with Google Analytics 4

January 1, 2021

Google Analytics 4 (GA4) is the new version of Google Analytics. It provides smarter insights into your website’s performance so that you can make better data-driven decisions across your marketing initiatives. Here’s what you need to know and do to stay up to date.

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How to Link Google Analytics and Google Search Console

March 17, 2020

Learn how to connect the Google Search Console and Google Analytics. Enhance your SEO oriented data in Google Analytics and gain valuable insights.

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The 5 Most Useful Google Analytics SEO Dashboards to Grow Traffic

June 20, 2018

Google Analytics is a powerful marketing tool. Follow along with our guide to the five most useful Google Analytics SEO dashboards—and how to use them effectively to grow relevant traffic to your website.

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