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Local SEO

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Local SEO is a search engine optimization strategy for businesses that have a storefront or a service area. The goal is to increase the visibility of the business on Google, Yahoo, and Bing. In turn, we can drive increased foot traffic along with more website visitors and sales.

Learn more about local SEO and get started with our guided approach. Our plans start at $99/month and include SEO coaching.

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temporarily closed

What to Do: Google Marked My Business as Temporarily Closed

July 29, 2021

Here you are, you just found out that your business listing on Google Maps says “Temporarily Closed” and yet your business is actually OPEN? What do you do now? There are a few reasons that your business could display this […]

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PO Boxes

Google My Business with a P.O. Box

July 26, 2021

We are often asked, “Can I use a PO Box for Google My Business”? The short answer is no. Google does not allow remote locations such as P.O. Box on Google Maps as the goal of the platform is to […]

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What is Google Screened & Google Guaranteed

July 1, 2021

In recent years, Google has added a couple of badges to Local Service Ads. These include the Google Screened and Google Guaranteed badges. Having a trusted badge from Google can mean a lot when it comes to marketing your local […]

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11 Tips for Optimizing your Google My Business Listing

June 23, 2021

You may already have a Google My Business (GMB) listing in place, but is it completely optimized? Filling out your Google My Business profile is just the first step. It is important to optimize your profile to increase your chances […]

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Getting Started with Google My Business

June 17, 2021

What is Google My Business? Google My Business is a free tool that powers Google Maps. In Google My Business, you can create and manage your Google Maps listing. These listings have the opportunity to appear at the top of […]

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Google My Business for Real Estate Agents

June 16, 2021

Are you a Realtor wondering if you should have a Google Maps listing? At Pathfinder SEO, we are often asked whether real estate agents should make their own Google My Business (GMB) account or not.  The short answer is yes, […]

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small business is open

How to Change Business Hours on Google

June 9, 2021

Local businesses are facing a dynamic time. If your business’s daily operations have been impacted by Coronavirus, then it is important to update your hours of operation online. Learn how to update your hours on Google.

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Google Review with Stars

How to Respond to Google Reviews

April 24, 2020

Customer feedback — both the good and the bad — is a great opportunity to grow your business by fostering trust. Learn how to respond to Google Reviews with our helpful, step by step guide.

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make time for seo

Strategies to Make More Time for SEO

January 20, 2020

Small business owners already have a lot on their plates. Learn how to make time for SEO while also running your business.

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local business keyword research

Keyword Research for Local Businesses

November 20, 2019

It might be easier than you think to discover which specific keywords will cause your local business to show up in the search results (and therefore drive sales).

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small business

6 DIY SEO Tips for Small Business Owners

February 12, 2018

SEO agencies are out of reach for most small business owners. Find your own success with these six tips for DIY SEO. Minimal technical WordPress skills required!

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