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If you could only get that one key thing right, everything else would fall into line! You’d check off that box on your SEO to-do list and your website would start climbing in the search results. So how do you do that thing? The Quick Start Guide section of the Field Guide to SEO will help you take action and direct your SEO strategy. If you don’t have an SEO strategy, consider taking a guided approach.

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Getting Started with Google Analytics 4

January 1, 2021

Google Analytics 4 (GA4) is the new version of Google Analytics. It provides smarter insights into your website's performance so that you can make better data-driven decisions across your marketing initiatives. In this quick guide, we'll introduce the core concepts...

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What are 301 Redirects?

August 21, 2020

A 301 redirect sends users and search engines to a different URL than the one they originally requested. For example, with a 301 redirect, we could direct a person trying to access www.example.com/cats to www.example.com/pets. How to Use 301 Redirects...

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Write for People Not Search Engines

SEO Copywriting Tips: Write for People, Not Search Engines

August 18, 2020

SEO copywriting is about writing for people who use search engines, not writing for search engines. Why? Because search engines serve people. Their priority is to deliver relevant, high-quality results to people. For example, if you use Google to search...

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how to use keywords for seo

How To Use Keywords for SEO

August 12, 2020

The most common questions our SEO coaches get are “How do I put keywords on my website?” and “Where do I put my keywords?” After reading this guide, you’ll never again wonder how to use keywords for SEO. Instead, you’ll...

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Content Cleanup — Remove Low-Quality Content for SEO

May 29, 2020

When was the last time you went through your site to make sure all the content on it is truly useful and valuable to your audience? If you're like most, it’s probably been a while. And, If you’re paying attention...

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Authority on stage

Link Building – Grow Your Website’s Authority

April 24, 2020

You created a great website! It’s user-friendly, content-rich, and lightning-fast. So why can’t people find it on Google? The answer is likely an issue of authority. Google, Yahoo, and Bing are looking for third-party signals to validate your business’s expertise....

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google search console

Google Search Console Tutorial — An Introduction for 2021

April 9, 2020

Google Search Console (GSC) can seem vast and complicated if you aren't familiar with it. However, learning how to use Google Search Console isn't as hard as it might appear. We suggest you invest 10-15 minutes reading this Google Search...

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How to Link Google Analytics and Google Search Console

March 17, 2020

One of the most common questions we get as Pathfinder SEO coaches is “How do I link Google Analytics to Search Console?” Let’s take a look at how to integrate Google Analytics (GA) and Google Search Console (GSC). Then we’ll...

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content syndication

What is Content Syndication & How Does it Impact SEO?

February 8, 2019

When it comes to content, website owners are often faced one or both of these common problems: Not having enough content for their website Not having enough reach for content to achieve goals While SEO is a great long-term strategy...

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redirect chain

Domain SEO: How to Manage Redirects & Aliases

October 1, 2018

Domains are the human-readable Internet addresses of websites. In actuality, information is transferred over the internet through IP addresses (a string of numbers). But number sequences are hard to remember, so domains make it easier to access websites. Domains are...

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