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SEO as a Service

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Are you a freelancer or an agency looking to grow your business by offering SEO services? Our Field Guide to SEO is here to help. From packaging and pricing SEO services to delivering the service following a standard process, we share from our more than 10 years of experience running an SEO agency.

Did we mention that our guided SEO platform has plans specifically designed to meet the needs of both freelancers and agencies offering SEO services? Pathfinder SEO is an SEO business in a box solution. Get started today and grow your digital agency!

SEO as a Service

For Freelancers and Agencies

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How to grow your business by offering SEO services to your customers.

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seo evaluation

10 Minute SEO Site Audit for Freelancers & Agencies

June 29, 2021

When you prepare for a call to pitch SEO services, it’s easy to follow into a trap – investing too much time and energy into the evaluation of a prospect’s current SEO performance. It’s a trap for two reasons. First, […]

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phone call

Answering Client Questions About SEO

June 24, 2021

I remember it well, my first client call as an SEO account manager. I was new and had been warned that a few of the clients that were now in my care weren’t happy with their past service. One such […]

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hand writing with a pen

How To Outsource Blogging

June 10, 2021
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Not everyone likes to write. And you may not have time to blog. For these reasons, you may look to outsource blogging for your business. There are three options to consider: 1. Outsource Part of the Process Blogging is a […]

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seo assessment

How to Perform an SEO Audit

May 19, 2021

Maybe you’ve heard of SEO Audits – they normally are pages and pages of a report highlighting every single thing wrong with your site. Even a site with 20-30 pages of content can create an SEO Audit that is 3-5 […]

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packaging seo services

What’s Included in Monthly SEO Services?

May 10, 2021

SEO is a long-term initiative. After building an SEO foundation for your client’s website via a one-time initial project, it’s time to invest in ongoing SEO. Learn what to include in your monthly SEO packages.

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agency

White Label SEO vs Guided SEO

April 29, 2021

Your customers likely are asking for SEO services. They want a one-stop-shop digital agency. They need a great website + quality traffic from the search engines to grow their business. If you are like many web professionals, you might think […]

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How to Deliver SEO Services

March 12, 2021

Congratulations, you sold your first account! Now it’s time to deliver SEO services. In this post, you’ll learn a proven process for delivering the following SEO services: SEO Assessment QuickStart SEO Monthly Services Watch the Video Follow a Holistic Approach […]

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How to Sell SEO Services

March 10, 2021

It’s time to learn how to sell SEO by mastering your pitch. In this blog, we will cover how to convert leads into clients excited about your SEO services. Watch the Video Start with a Discovery Call The sales process […]

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pricing

How to Price SEO Services

February 21, 2021

As you explore growing your freelance or agency business by offering SEO services, let’s pause to talk about packaging and pricing. Our goal is to help you create and consistently follow a model that benefits both you and your customers.

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packaging

How to Package SEO Services

February 18, 2021

As you explore growing your freelance or agency business by offering SEO services, let’s pause to talk about packaging and pricing. Our goal is to help you create and consistently follow a model that benefits both you and your customers.

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grow

How to Start an SEO Business

January 14, 2021

Starting a new business of any kind is an exciting — and scary — endeavor. An SEO business requires little overhead or start-up capital which makes it relatively easy to get off the ground. Learn how.

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outsourcing

Grow Your Agency: Know When to Outsource

December 15, 2020

Outsourcing allows agency owners to gain valuable time, so they can start focusing on their business versus working for their business.

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