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Small Business SEO

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Figuring out small business SEO can be challenging! There are many online resources including blogs, courses, and software. While much of the info out there is helpful, separating the signal from the noise can be tricky. That’s why we’ve curated this entire section of our Field Guide to SEO for people like you. Take a step by step approach and start growing your business. If you need a hand along the way, consider taking a guided approach to SEO with Pathfinder. SEO doesn’t have to be complicated, overwhelming, or expensive.

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Google Review with Stars

How to Respond to Google Reviews

April 24, 2020

Customer feedback — both the good and the bad — is a great opportunity to grow your business by fostering trust. Learn how to respond to Google Reviews with our helpful, step by step guide.

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small business is open

Google Maps Listings in Dynamic Times — How to Update Hours on Google

April 23, 2020

Local businesses are facing a dynamic time. If your business’s daily operations have been impacted by Coronavirus, then it is important to update your hours of operation online. Learn how to update your hours on Google.

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make time for seo

Strategies to Make More Time for SEO

January 20, 2020

Small business owners already have a lot on their plates. Learn how to make time for SEO while also running your business.

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local business keyword research

Local Keyword Research for Small Businesses

November 20, 2019

It might be easier than you think to discover which specific keywords will cause your local business to show up in the search results (and therefore drive sales).

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small business

6 DIY SEO Tips for Small Business Owners

February 12, 2018

SEO agencies are out of reach for most small business owners. Find your own success with these six tips for DIY SEO. Minimal technical WordPress skills required!

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