Small Business SEO

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Figuring out small business SEO can be challenging! There are many online resources including blogs, courses, and software. While much of the info out there is helpful, separating the signal from the noise can be tricky. That’s why we’ve curated this entire section of our Field Guide to SEO for people like you. Take a step by step approach and start growing your business. If you need a hand along the way, consider taking a guided approach to SEO with Pathfinder. SEO doesn’t have to be complicated, overwhelming, or expensive.

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Google Review with Stars

How to Respond to Google Reviews

April 24, 2020

Getting customer feedback can be nerve-wracking, especially when it’s delivered online in the form of a publicly available Google review. You can set your fears aside and instead, recognize that all reviews — both the good and the bad — ...

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small business is open

Google Maps Listings in Dynamic Times — How to Update Hours on Google

April 23, 2020

Restaurants, therapists, libraries, you name it — local businesses are facing a dynamic time. If your business’s daily operations have been impacted by Coronavirus, then it is important to update your hours of operation online. For those of you wondering...

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make time for seo

Strategies to Make More Time for SEO

January 20, 2020

Small business owners already have a lot of their plates. It’s understandable that adding another task (like SEO) to the to-do list seems overwhelming. Given the high importance of getting found in the search engines, though, it’s a task that...

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local business keyword research

Local Keyword Research for Small Businesses

November 20, 2019

What are Keywords? Keywords (also known as key phrases or search queries) are the terms people type into search engines to find the information, products, or services they seek. When a page on your site includes keywords that are the...

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small business

6 DIY SEO Tips for Small Business Owners

February 12, 2018

Working with an SEO agency can be expensive and out of reach for the average small business owner. The good news? Even if you don’t consider yourself as an SEO expert (or even a novice!), there are several DIY SEO...

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