How often you should blog for SEO depends on a variety of internal and external factors. Let's explore these in more detail.
Start by looking at the competition. Who are your top 3-5 competitors online? Do they blog? If so, how often?
The cadence that your competition publishes new content gives you a sense of what it will take to be successful in your industry space.
In some industries such as local businesses, a monthly post may be appropriate. In others, you may be looking at weekly or even daily blogging as the competitive norm.
Evaluate your Resources
Just because your competition publishes a daily blog, doesn't mean that your business will have the resources to do so.
Let's say that each blog post request 3-4 hours to write, edit, publish, and promote. If your team has 10 hours per month to invest in blogging, then you certainly can't commit to a daily blog.
There are ways to expand your internal resources by outsourcing pieces of your blog post production or hiring a content marketing agency. Learn more about outsourcing and content marketing agencies here.
Of course, even with outsourcing, you'll still need to evaluate your resources. In this case, you'll want to know how much money you can invest and what that will equate to in terms of blogging frequency.
Quality over Quantity
When it comes to blogging, it's more about the quality of each post, than the number of posts being published.
A quality blog post is:
- Easy to read
- Grammatically sound
- Written on a specific topic
- Includes images and/or video
- Easy to skim thanks to thoughtful headers
When exploring your competitors’ blogs, you may have noticed some businesses that blog frequently but the posts are of low value. Maybe they are short or perhaps they are a series of long paragraphs making it difficult to scan and read. You can focus your efforts on the quality of the content, and worry less about the number of posts being published each month.
Commit to the Schedule
Have you ever seen a blog that hasn't been updated in over a year? Maybe you noticed that a company blogged every week for ages and then went silent. While it's likely that the business simply got busy, it does create a moment of pause. Perhaps they are out of business?
The most important component of blogging is committing to a steady schedule. You might be really excited today about blogging and start with a daily post only to need to invest your efforts elsewhere in the months down the road.
Instead, be honest with yourself about your commitment and resources. Choose a schedule that is realistic and then stick to it month in, month out.
It's time to brainstorm topics for your blog posts so that you can create a schedule and get writing. Here's how to think of SEO-friendly blog post ideas.
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