Summer Sale: 50% off your first 3 months with the code summer2021. Now through August 15.

 

How to Think of Blog Post Ideas

Lindsay Halsey

Lindsay Halsey is a co-founder of Pathfinder SEO. She has over 10 years of experience working in SEO with small to large businesses. Lindsay focuses on teaching site owners, freelancers, and agencies how to get found on Google via a guided approach to SEO. Stay in touch on Twitter - @linds_halsey.

You are ready to blog! Now it's time to think of blog post ideas. This is the fun part. In this post, we'll share a few tips so you never are wondering what to blog about again.

Grab a piece of paper so you can start brainstorming blog post ideas as you go. You might be surprised and have a list of 10 or 20 posts to jumpstart your blog.

How to Think of Blog Post Ideas

Tip #1 — Start with your Customer's Frequently Asked Questions

If the goal of your blog is to reach new customers, start by thinking about your current customers. The best way to find high-quality prospects is to look to your current customers.

Do you find yourself answering the same customer questions over and over? This is common. At Pathfinder, we integrate SEO coaching into our software and our coaches get asked similar questions each day. Each one of these questions is ripe for a blog post.

Your customer likely searched for their question on Google before reaching out and asking you. Make sure you have the content on your blog that answers these frequently asked questions. It's a great place to start.

Plus, you'll be creating a resource library that you can point your customers to in the future so that you don't have to answer the same question hundreds of times.

Tip #2 — Turn to Google Search Suggest

Go to google.com and enter in a two-word search relevant to your service or product. Pause before leaving the search bar and you'll see Google fill in suggestions of what you might be interested in.

google search suggest

This is a great way to get blog post topic ideas. After all, Google Search Suggest is powered by the searches that people enter each day.

Tip #3 — Look at the People Also Asked Questions

Go to google.com and enter in a two-word search relevant to your service or product. Scroll down to see if there is a “People Also Ask” block. If so, you'll see questions people searched for that are related to the topic at hand.

people also ask

Click on one of these and you'll see more options. Google is trying to answer your questions directly on the search engine results page so that the searcher continues to search on Google. While this can be frustrating for marketers who are trying to get traffic to a website, these questions are great inspirations for blogging. You might even find your blog post featured in the People Also Asked section of the search results.

Tip #4 — Check out Answer the Public

Navigate to answerthepublic.com and enter a two-word phrase related to your products and services. This nifty tool will generate questions, comparisons, and more.

answer the public

Answer the Public is a great way to break a complex topic into smaller topics so that you can follow our next tip.

Tip #5 — Create a Series

In the previous tips, we started with a seed phrase like “local SEO” or “Miami vacations”. We came up with ideas for different blog post topics around each of these keywords. We could create one, massive blog post that tackles the topic fully. Google does like comprehensive (long) content after all.

But, in some cases, like “local SEO”, a definitive guide approach would be totally overwhelming. There is just way too much to write about to create that guide. When you come across these massive content topics or a pattern, you can create a series of posts. Let's look at two examples.

You may not realize it, but you are in the middle of a series of blog posts we created about blogging. Blogging is a huge topic. A definitive guide would be totally exhausting for both the author and the reader. Instead, we broke the topic into a series of posts including:

You can take one theme and turn it into 5, 10, or even more posts by tackling the specifics in bite-sized pieces.

Here's another example. Let's say you are writing for a vacation rental company in Miami. You may have discovered that people search for “Miami in June” and “Miami in February”. A good portion of these searchers may be in the very early stages of planning a vacation. You could create a series of twelve blog posts — one for each month — that all follow the same format. Maybe they look at the weather at that time of year along with what there is to do such as events. Then, you can have calls to action within the blog post that encourage people to plan their vacation.

Tip #6 — Put Yourself in Your Customers' Shoes

Our last tip is to put yourself in your customer's shoes. Think about what they might be looking for before they need your product or service.

For example, if you are relocating to a new city you might be looking for real estate. But, before you do, you search for “Chicago real estate” you start searching for phrases like “relocating to Chicago” or “best neighborhoods in Chicago”. By creating content about these topics, you can get in front of a prospect before they enter in that super competitive phrase “Chicago real estate”.

What to Blog About

By now, you should have a long list of topic ideas for future blog posts. Turns out brainstorming blog posts can be fun!

It's time to create a content calendar. It's by turning this list of ideas into a calendar that you can get on a committed schedule. It's that steady commitment to writing and publishing that will make your blog a success. Learn how to create a content calendar.

TAKE A GUIDED APPROACH

Follow our step-by-step process and grow your blog.

Lindsay Halsey

Lindsay Halsey is a co-founder of Pathfinder SEO. She has over 10 years of experience working in SEO with small to large businesses. Lindsay focuses on teaching site owners, freelancers, and agencies how to get found on Google via a guided approach to SEO. Stay in touch on Twitter - @linds_halsey.

Field Guide to SEO

An approachable and actionable guide to SEO for beginners to experts

Scroll to Top