Strategies to Make More Time for SEO

Lori Calcott

Originally from Pittsburgh, Lori has been working in search engine marketing since 2001. Lori is the published author of The Definitive Guide to Google AdWords and is a leader in the paid search field. When not at work, Lori spends time with her family and can often be found hiking and skiing the Highland Bowl.

Small business owners already have a lot of their plates. It’s understandable that adding another task (like SEO) to the to-do list seems overwhelming. Given the high importance of getting found in the search engines, though, it’s a task that must be done. Here are some ways to make time for SEO while also running your small business.

First, create time to do SEO work by scheduling a meeting with yourself in your calendar. Treat that time like you would a meeting with a customer. Start with an hour a week, and commit to it.

Second, keep SEO in mind. A good SEO strategy is not completed in a vacuum. By making SEO part of your day-to-day business, you’re able to integrate SEO tasks with your daily tasks. Writing a blog post? Make sure it’s SEO-friendly. Just got great feedback from a customer? Ask that they make that sentiment public by writing a Google My Business review.

Finding time also means maximizing time. One way to maximize your time is to have a specific process to follow for your SEO tasks. When you have a set task list, it’s much easier to remember where you left off and what needs to be done next. This allows you to get to work quickly and efficiently. Working from a task list with clear steps and detailed instructions means you’ll be as productive as possible with whatever time you have.

The right tools are also important if you want to make the most of your time. Simple, straightforward tools keep the learning curve short, so you can get work done without learning the complexities of a new toolset. Who has time to stop and remember how to navigate a new platform?

Having a trusted partner is also key to maximizing your time. Small business owners are experts in their own niches and aren’t usually looking to become SEO experts, too. There’s so much information available in the SEO world; combing through blog posts and class offerings to find SEO strategies and tactics can be time-consuming. Don’t waste your time researching issues on your own; find a trusted partner with SEO expertise to summarize for you.

Lastly, find an SEO expert who can answer your questions and review your work. The value and time savings of an expert’s opinion will pay back dividends. You wouldn’t start your business without talking to a lawyer, or do your taxes without talking to a tax accountant, so why not invest in SEO by consulting an expert from the beginning?

Yes, a small business owner can find time for SEO. Decide to make it a priority and let SEO become part of your business planning. Your business will grow as a result.

An SEO option such as Pathfinder SEO blends a proven process with the tools you’ll need to follow it. In addition, a monthly coaching call gives you the opportunity to work with an SEO expert one-on-one. The Pathfinder SEO team is dedicated to staying on the cutting edge of SEO, so you don’t have to be.

Lori Calcott

Originally from Pittsburgh, Lori has been working in search engine marketing since 2001. Lori is the published author of The Definitive Guide to Google AdWords and is a leader in the paid search field. When not at work, Lori spends time with her family and can often be found hiking and skiing the Highland Bowl.

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