WordPress is SEO friendly from the outset and is our favorite content management system. Leverage the full power of WordPress by following these tips. Let’s keep this actionable. Dozens of tips can be overwhelming — which do you follow first? Instead, let’s look at the 5 most actionable tips.
5 WordPress SEO Tips to Grow Your Business
1. Install Yoast SEO and Complete the Configuration Wizard
Yoast SEO is an excellent multi-function SEO plugin. It’s appropriate for websites small to large. Start your WordPress SEO efforts by installing Yoast.
You’ll need to decide if you’re going to use the free or premium version. Is Yoast Premium worth it? We share our insights here.
Installing the plugin is the first step. You’ll need to configure the plugin to see its full value. Start by using the Yoast SEO Configuration Wizard.
2. Sign up for the Google Search Console
Signing up for Google Search Console gives you a direct line of communication with the biggest search engine in the world. It is the most powerful FREE SEO tool available.
The first step is verifying your website. This shows Google that you own or manage your website.
3. Sign up for Google Analytics and Benchmark Your Organic Traffic
Knowing how many people are currently visiting your website from search engines (your organic search traffic) is essential if you want to be able to measure the impact of your SEO work.
Google Analytics is a free analytics tool that will tell you how your website is performing. It can get incredibly complex, but at its most basic, it will show you how many people are visiting your website during any given period of time.
Sign up for Google Analytics and add its tracking code to your website using the Monster Insights plugin. Once you’ve connected your site to Google Analytics, it’s time to see how many people are visiting your site from the search engines.
Login to Google Analytics. Then go to Acquisition > All Traffic > Channels in the left-hand menu of your dashboard. Set the date range to last month in the top-right corner. Record the number of Organic Search Sessions your site has seen in the last month so you have a benchmark to measure your future performance against.
4. Dial-in Your XML Sitemap
An XML sitemap acts as your website’s resume. It gives the search engines a roadmap so that they can seamlessly crawl and index your website. You wouldn’t show up to a job interview without a resume. Take the time to customize your XML sitemap and share it with Google.
Yoast SEO makes this easy. Learn how to update your sitemap so that your resume is up to date and accurate.
Then, dive back into the Google Search Console. Go to Sitemaps and submit yours.
5. Gain an Understanding of Your Website’s SEO Strengths and Weaknesses
SEO audits are a great way to gain awareness around your website’s strengths and weaknesses in the eyes of the search engines. At Pathfinder SEO, we break SEO into 4 pillars — technical SEO, content, on-site SEO, and off-site. The first step of our SEO process is building the awareness around which pillars are strong and where the opportunities lie.
There are lots of tools that will scan your website and pass along red-flag warnings. We take a different approach. Our SEO coaches go through an SEO scoring exercise and give you actionable feedback.
Submit a request for a free SEO Score. You’ll walk away with a solid understanding of where to focus your efforts. You can take those insights and proceed with a do-it-yourself approach to SEO. Or you can be like many others who take a guided approach to SEO with Pathfinder.
Step by Step Approach
Follow these 5 WordPress SEO tips to jumpstart your growth. From here, success comes from taking an incremental step-by-step approach. SEO is all about action. Invest a few hours a month into SEO and the traffic will follow.