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What Kind of Content is Best for My Client? Creating an Impactful Website Content Strategy

with Erik Wardell

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Grow their Organic Search Traffic and Increase Sales


Content marketing is an invaluable component of a holistic approach to SEO. As SEO service providers, we often guide the conversation around content marketing and craft the content strategy for our clients.

Each client is unique — they have a unique website, target a specific audience, and are constrained by different marketing budgets. As a result, content strategy differs.

How do you create an impactful content strategy for your clients? Does every client need a blog? If so, how often do you need to update it? Are there other places to invest in content marketing beyond blogging?

These are just some of the questions we’ll answer in this FREE training.



You'll learn

  • What to include in a content strategy for clients.

  • The different types of content that fit into a content marketing strategy.

  • How to determine which type of content expansion will be most impactful for a client.

  • How to determine if your client needs to blog and if so, how often.

About the Speaker


Erik is an SEO coach at Pathfinder SEO. He loves breaking down complex SEO topics into understandable instructions anyone can follow. He thrives on helping people do what it takes to see their businesses succeed in search. Stay in touch on Twitter — @wanderinwardell.

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with Erik Wardell

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