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How to Create Conversions in Google Analytics 4

with Lindsay Halsey

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Learn how to create conversions to measure key performance indicators in Google Analytics 4 so you can tie your SEO efforts to real-world business results.


As soon as you install Google Analytics, you’ll immediately have access to a wealth of information. Yet out-of-the-box statistics — such as the number of sessions and bounce rate — only tell us so much.

To truly understand how a site and its marketing are performing, we need to take a closer look at the specific actions visitors take once they get to the site. What outcomes do we want? Maybe we are collecting leads via form completions. Maybe we want engagement … people to watch videos. Or, perhaps your website is transactional in nature and we are trying to get visitors to hit the buy now button.

By creating conversions in Google Analytics, we customize the software to know what matters to us — our key performance indicators.

In this webinar, you’ll learn how to create conversions in GA4.


You'll learn

  • What is a conversion in GA4

  • Why conversion tracking is so important

  • How to turn events into conversions in GA4

  • How to create custom events and conversions in GA4


About the Speaker

Lindsay Halsey is a co-founder of Pathfinder SEO. She has over 10 years of experience working in SEO with small to large businesses. Lindsay focuses on teaching site owners, freelancers, and agencies how to get found on Google via a guided approach to SEO. Stay in touch on Twitter – @linds_halsey.

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How to Create Conversions in Google Analytics 4
with Lindsay Halsey
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