Introduction to Google Analytics 4

with Lindsay Halsey


with Lindsay Halsey

Google Analytics 4


Google Analytics 4 (GA4) is the new version of Google Analytics. It provides smarter insights into your website’s performance so that you can make better data-driven decisions across your marketing initiatives. It’s also the biggest change to Google Analytics in 15 years!

In this training, Lindsay Halsey shares what you need to know and do to stay up to date with Google Analytics.





You'll learn

  • WHY

    Learn why Google Analytics is evolving.

  • WHAT

    Learn what is new in Google Analytics 4 and how it is different from Universal Analytics.

  • WHEN

    Learn when you should upgrade to Google Analytics 4.

  • HOW

    Learn how to upgrade your existing Google Analytics account so as to get the best of both worlds  — Google Analytics 4 and Universal Analytics — via a dual set up.


    Learn how to communicate about the changes with your team and clients.


    Communication email template + customizable PDF that you can share with your team and clients.

Pathfinder SEO in Action


"Pure awesomeness - thank you so much for putting this together. I feel far more confident to set it up and communicate it to my clients."

Christopher Stratman
Stratman Design

About the Speaker


Lindsay Halsey is a co-founder of Pathfinder SEO. She has over 10 years of experience working in SEO with small to large businesses. Lindsay focuses on teaching site owners, freelancers, and agencies how to get found on Google via a guided approach to SEO. Stay in touch on Twitter – @linds_halsey.

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