Workshops: Launch & Grow your SEO Services OfferingRegister


Online workshops for freelancers and agencies who want to start and grow an SEO services offering so they can increase their recurring revenue.

working together on computers

Are you ready to start selling SEO services, but not sure where to start? Is the thought of finding your first client overwhelming?

This series of workshops is designed to help you find, sell, and land your first client.

Our two-day interactive workshops aren’t just training. We actually get the job done so you walk away with everything you need to grow your recurring revenue with SEO as a service.

It's Time for Action

If you want to go from relying on one-time services to building a recurring revenue service model, you must act. Our two-day interactive workshops support you every stage of the way.

Packaging & Pricing

October 17 & 18, 2023
1 - 3 pm ET

At Packaging & Pricing, you’ll …

  • Create an SEO services packaging model that is scalable and profitable.
  • Define pricing for each of your services.
  • Get clarity on how your SEO services integrate with other marketing services at your agency.

Marketing & Sales

October 31 & November 1, 2023
1-3 pm ET

At Marketing & Sales, you’ll …

  • Create an SEO services landing page for your agency website.
  • Prepare for SEO discovery calls so you are confident in the sales process.
  • Build proposal templates so you are ready to close the deal.

Deliver SEO Services

November 7 & 8, 2023
1 — 3 pm ET

At Deliver SEO Services, you’ll …

  • Create an onboarding process to welcome new customers.
  • Update your project management tool to include SEO services.
  • Master monthly SEO reporting to communicate with customers.
digital agency

What's Included in Each Workshop

Live Interactive Training

Workshops are structured as two-day events with two-hour sessions each day. Sessions are hosted on Zoom. The training is broken into short modules with time to do the work as we go so you don't walk away with homework.

Worksheets & Templates

From packaging and pricing worksheets to SEO proposal and email templates, you'll receive a library of resources to reduce your effort and accelerate the outcome.


Ask questions as we go. Lindsay Halsey facilitates the workshops. You can ask questions and get answers live, so you don't get stuck along the way.

Learn with Lindsay Halsey

Welcome freelancers and agency owners! I am Lindsay Halsey, co-founder of Pathfinder SEO. Over ten years ago, I started an SEO agency and quickly discovered the power of recurring revenue because SEO is best offered on a monthly retainer basis.

But that doesn’t mean it’s always been easy. Creating a packaging, pricing, marketing, and selling system took years. And it took even more time to master the delivery of SEO services. Why? Because I was learning on the job, in the trenches.

Today, I teach freelancers and agencies how to integrate SEO services into their business, deliver the service and scale. Join me for this series of workshops to jumpstart your SEO services offering.


Frequently Asked Questions

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