We’re Changing
the SEO Game
Get found and grow your business with guided SEO.
SEO Can Be Challenging
It is ever-evolving, complex, and expensive. But, the problem isn't Google changing the rules of the game. The challenge is that the current solutions lack a middle ground.
Most businesses try one of two approaches to get found online — hire an agency or do-it-yourself.
Agencies do a great job delivering automated reports and charging you monthly. But, they lack clear deliverables and more importantly results. When hiring an agency, you may invest in SEO for months to years without growing your business.
On the other hand, a do-it-yourself approach relies on SEO software that is overly complicated. The data is rich, but the insights are lacking. And even more importantly, SEO software lacks a step by step process.
A New Approach to SEO Starts Here
Guided SEO is education and process-based. It gives you a process without asking you to become an expert in SEO. It offers a series of lessons so that you can grow your traffic in a few hours of effort per week.
Built by seasoned SEO professionals, Pathfinder SEO distills decades of experience into tools and task that get results.
By including you in the SEO process, Guided SEO cuts down the cost of hiring experts to do the work for you. While expert lessons and accountability eliminate the wasted time you'd spend trying to figure things out on your own.
Guided SEO is for
Site Owners
Business owners and marketers who invest in their own SEO excel by following our process and collaborating with our coaches. Start Here
Freelancers
Web professionals who grow their recurring revenue by offering SEO as a service. We provide the process, tools, and coaching. Start Here
Agencies
Marketing agencies that offer SEO services us Pathfinder to standardize and scale their existing offering. Start Here
SEO Software the Way it Should Be
Guided SEO gives you a proven process without requiring you to become an SEO expert.
It offers a series of lessons — each with specific homework assignments — so that you can grow your website traffic in just a few hours a week. It’s both practical and tactical. Learn more.
SEO Checklist
Start with our 12-step process which includes video tutorials and step-by-step directions. Build your SEO foundation.
Ongoing SEO
Maintain, evolve and grow your presence in the search results. Invest a few hours a month into ongoing SEO tasks.
Don’t go it alone
Your dedicated SEO coach is along as your guide.
Meet with your coach monthly to ensure you are on the right path. Get feedback tailored to your unique business.
Coaching Corner
All subscriptions include a monthly one-on-one session with your personal coach.
Support
Contact us with questions along the way via email. We offer best in class support.
Stop Spending Money on Software
All of the SEO tools you need under one roof.
No additional SEO software needed. Our integrated tools are simple and actionable
Keyword Research
Reach the right audience with keyword data powered by Google. Learn more.
Rank Tracking
Measure your website's rank on Google and beyond. Monitor your progress. Learn more.
Monthly Reports
Delivered to your inbox with the data that matters via integration with Google Analytics. Learn more.
Field Guide SEO
An approachable and actionable guide to SEO for beginners to experts.
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How to Start an SEO Business
Get Started Now
A Better Approach to SEO Starts Here
Schedule a Demo
Learn more about our guided approach to SEO.
Get advice about how to grow your business with search engine optimization.
Are You Web Professional?
Grow your business while delivering high-value SEO services to your customers.
Start by taking our free 1-hour course. Learn how to package, price, sell and deliver SEO services.
Schedule a Demo
Learn more about guided SEO with a 30-minute, one-on-one demo with one of our SEO coaches.
