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We’re Changing
the SEO Game

Get found and grow your business with guided SEO.


SEO Can Be Challenging

It is ever-evolving, complex, and expensive. But, the problem isn't Google changing the rules of the game. The challenge is that the current solutions lack a middle ground.

Most businesses try one of two approaches to get found online — hire an agency or do-it-yourself.

Agencies do a great job delivering automated reports and charging you monthly. But, they lack clear deliverables and more importantly results. When hiring an agency, you may invest in SEO for months to years without growing your business.

On the other hand, a do-it-yourself approach relies on SEO software that is overly complicated. The data is rich, but the insights are lacking. And even more importantly, SEO software lacks a step by step process.

A New Approach to SEO Starts Here

Guided SEO is education and process-based. It gives you a process without asking you to become an expert in SEO. It offers a series of lessons so that you can grow your traffic in a few hours of effort per week.

Built by seasoned SEO professionals, Pathfinder SEO distills decades of experience into tools and task that get results.

By including you in the SEO process, Guided SEO cuts down the cost of hiring experts to do the work for you. While expert lessons and accountability eliminate the wasted time you'd spend trying to figure things out on your own.

Guided SEO is for

Site Owners

Business owners and marketers who invest in their own SEO excel by following our process and collaborating with our coaches. Start Here

Man generating recurring revenue

SEO Software the Way it Should Be

SEO Checklist

Guided SEO gives you a proven process without requiring you to become an SEO expert.

It offers a series of lessons — each with specific homework assignments — so that you can grow your website traffic in just a few hours a week. It’s both practical and tactical. Learn more.

SEO Checklist

Start with our 12-step process which includes video tutorials and step-by-step directions. Build your SEO foundation.

Ongoing SEO

Maintain, evolve and grow your presence in the search results. Invest a few hours a month into ongoing SEO tasks.


"There are tons of SEO resources that are like sipping from a firehose. In the end, you feel overwhelmed. Pathfinder SEO is the opposite. You don’t even realize how much you’re learning as they take you step by step on your journey."

Chris Lema

Liquid Web

Don’t go it alone

Your dedicated SEO coach is along as your guide.

Meet with your coach monthly to ensure you are on the right path. Get feedback tailored to your unique business.

Coaching Corner

All subscriptions include a monthly one-on-one session with your personal coach.


Contact us with questions along the way via email. We offer best in class support.


“I am thankful for the incredible personalized coaching and instructional videos with actionable steps to create change. I am now able to focus my attention on what is most important and what I love, which is working directly with my clients.”


New Directions Colorado
Keyword Research

Stop Spending Money on Software

All of the SEO tools you need under one roof.

No additional SEO software needed. Our integrated tools are simple and actionable


"Pathfinder SEO is easy to use, navigable and quick to get started. You'll see more visitors to your website and you'll take your business to the next level."

Sydney Schalit

Footsteps Marketing

Field Guide SEO

An approachable and actionable guide to SEO for beginners to experts.


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Get Started Now

A Better Approach to SEO Starts Here

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Schedule a Demo

Learn more about our guided approach to SEO.

Get advice about how to grow your business with search engine optimization.



Are You Web Professional?

Grow your business while delivering high-value SEO services to your customers.

Start by taking our free 1-hour course. Learn how to package, price, sell  and deliver SEO services.


Schedule a Demo

Learn more about guided SEO with a 30-minute, one-on-one demo with one of our SEO coaches.

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