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Rubics Cube

The Skills You Need for Providing SEO Services

Providing SEO services isn’t about being an SEO expert. Sure, it will help, but providing effective SEO services is about key skills you might already have.

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packaging

How to Package SEO Services

As you explore growing your freelance or agency business by offering SEO services, let’s pause to talk about packaging and pricing. Our goal is to help you create and consistently follow a model that benefits both you and your customers.

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Individual Service Page Template header

How to Create an SEO Services Page That Converts

A thoughtfully crafted SEO services page is a critical asset when it comes to selling more SEO services. Learn how to create an SEO services page that converts in this post.

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google analytics and google tag manager

Leveraging Google Analytics as an Agency

Google Analytics is a powerful – and free – analytics platform. It connects seamlessly with platforms like Pathfinder SEO. And it contains all the information you need to make data-driven…

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Shaking hands

How to Introduce Your SEO Services to Current Customers

It's happened a few too many times over the years: A client says they've engaged another digital agency for a service that we actually offer. We wouldn't have minded had…

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planning

End-of-Year SEO Planning for Freelancers & Agencies

It's the end of the year already, and time to plan for 2022. When it comes to the SEO services you offer, here are some things you can do to…

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sale

Black Friday / Cyber Monday Deals for Freelancers & Agencies

It's that time of year … sale season. Here are great deals for freelancers and agencies to save on products, courses, and tools we love. GoWP 30% White Label Maintenance…

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seo campaign

Big News: The New Pathfinder SEO Platform is Here!

The newest version of our guided SEO platform is here! Take a 60-second tour and learn more about guided SEO.

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blogging in bed

Blog Post Checklist: 10 Things To Do Before Hitting Publish

Have you ever tried to bake your favorite cookies by remembering the recipe from last time? If so, you might have discovered that a critical ingredient or measurement is missed….

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wordpress

Set the Page or Article Type Schema in Yoast SEO

Yoast SEO lets you easily implement Schema.org markup on your WordPress website.  Schema markup gives the search engines more context about your content. The plugin does a lot of work…

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Homepage Template header

A Homepage Content Template That Converts

Your homepage is the foundation of your website. It introduces people your brand, what you offer, and it's often one of the most frequently visited pages on your site. If…

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google alerts notification

How To Set Up Google Alerts & Use It for Link Building

  Getting backlinks is one of the most important activities of an ongoing SEO strategy and can also be one of the most difficult to execute. Luckily with a tool…

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Open sign for LocalBusiness schema post

Getting Started with Schema for Local Businesses

Ever wonder how Google includes star ratings, FAQs, or how long it will take to make a recipe directly on the search engine results page? It's via schema markup. In…

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About Page Template header

About Page Template & Best Practices for 2021

Show your audience how your pricing works and what benefits they will get when they use your amazing products or services. Click to learn more.

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GMB without Addresses

Google My Business without an Address

It's possible to have a Google Maps listing without publicly sharing your address. This is great for service area businesses, especially those that may be operated out of a personal…

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