Engaging Blog Archive Page Design – Template & Best Practices

Erik Wardell

Erik is an SEO coach that loves breaking down complex SEO topics into understandable instructions anyone can follow. He thrives on helping people do what it takes to see their businesses succeed in search. Stay in touch on Twitter — @wanderinwardell.

A blog archive page, also called a blog, blog index, or blog homepage is the main blog page on your website. It can also be your homepage if your website is a blog.

Intentional blog archive page design can make the difference between people actually interacting with your blog content, or not. Since you want people to read and interact with the individual blog posts on your site, it’s essential that you make sure your blog archive page is meeting best practices.

In this blog archive page primer you will:

  • Find out exactly what a blog archive page is and why it's important,
  • Learn what goes into a high-quality blog archive page,
  • Get access to a blog archive page template,
  • Discover what you need to do to make your blog archive page the best it can be.


What is a Blog Archive Page

A blog archive page organizes your individual blog posts in a user-friendly way and encourages readers to explore various individual blog posts, blog categories, and tags. It also highlights your expertise and the range of subjects your expertise covers.

Note that your blog can have multiple archive pages. Technically, your blog category pages, tag pages, and date-specific pages are also considered blog archive pages. But for our purposes here, we are talking about your main blog archive page that acts as the index for your entire blog. With that being said, these best practices also work for those secondary archive pages, too.

Blog Archive Page Design Goals

One of the great things about your main blog archive page is that you have a ton of flexibility when it comes to how you design it and what information you choose to feature on it. Regardless of what content you choose to put on it, ideally, it will achieve these goals:

  • Quickly capture attention by introducing the name of your blog and what it’s about
  • Explain to people what your blog is about and what topics it will cover
  • Display useful categories, tags, dates, and filters to make navigating it a breeze
  • Feature your latest or best pieces of content
  • Provide people with a great resource to come back to

A solid blog archive page that achieves those goals may end up looking something like this:

Blog Archive Page Template

Keep reading to learn more about what goes into each element of a high-quality blog archive page.

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If you find this template useful, download it and 11 more to help you effectively craft the most important pages on your site.

Blog Archive Page Content Explained

1. Introduce Your Blog by Using its Name as a Headline (h1)

If your blog doesn't already have a name, now might be a good time to give it one. And when you do, give it a name that explains what it is about and at the same time includes keywords people are searching for in Google.

Using the generic "Blog" as your blog name typically isn't going to be as useful as naming it something like The __Your Product/Service___ Blog. Or, something along those lines.

For example, at Pathfinder SEO, our blog is called the Pathfinder SEO Blog and that name contains the valuable phrase "SEO Blog" which also describes what the blog is about. A graphic designer in Colorado might name their blog the Colorado Graphic Design Blog.

This headline should include:

  • A name clearly explaining what your blog is
  • The word blog
  • Page’s focus keyword
  • Hero image (optional)

2. Tell People What They Will Find On Your Blog

People should have a general understanding of what your blog is about after looking at your headline. Then, you can give them a more in-depth explanation of what your blog is about in your intro copy.

Your intro copy might include:

  • Copy that makes it clear what your blog is about and what it has to offer
  • An explanation of the various topics the posts in it cover
  • Focus and/or secondary keywords

3. List Out the Useful Categories, Tags, Dates & Filters

One of the key goals of a blog archive page is to make it easy for people to navigate to the content that is relevant and helpful to them. Using various filters and taxonomies to organize your content is a great way to achieve this goal.

Navigational elements might include:

  • A list of the most common categories and/or tags used to organize your content
  • A list of pages that organize your content by date (optional)
  • Filters
  • Featured categories

4. Feature Your Latest and/or Best Pieces of Content

Your blog archive page also serves to feature your best and/or latest content so that visitors can quickly get into the topics that may be the most valuable to them.

If you publish on a very regular basis, visitors may be looking for your latest content. Think of a news site. If you publish more sporadically, visitors might benefit from having access to both your most popular content and the most recent posts you've published.

Your featured content might include:

  1. Popular blog categories or individual posts
  2. Individual blog descriptions
  3. Blog titles, featured images, publication dates, category, and author info for each blog
  4. Calls to action under each individual blog like "Read More"

Additional Elements to Consider

A blog archive page can be made even more useful when some of these elements are included:

  • Lead magnets, content upgrades, and offers
  • Search bar
  • Author bios

Additional Tips for a Great Blog Archive Page

A great blog archive page should serve as a bookmarkable resource for your target audience. Ideally, it will organize your blog posts in a way that makes it incredibly simple for those people to find the kind of content that is going to benefit them the most.

Here are some additional tips for your blog archive page:

  • Make sure your blog is well designed i.e. it should be more attractive than your competitor's blogs
  • Use great visuals and graphics to communicate what it's about
  • Make sure the individual blog post headlines on it are clear and compelling
  • Give people a way to get in touch with you if they have questions

We probably don't need to say it, but your blog archive page isn't going to matter all that much if your individual blogs aren't valuable for the people reading them. Make sure not to neglect your individual blogs and you can start by using this template to help you format them.

Next Steps

If you have an existing blog, compare its archive page against the template and recommendations above. If it is well-aligned with these best practices, you’re good to go.

If it’s not, note the elements that are missing or in need of improvement. Then, come up with a plan of action to make improvements to your blog archive page design.

If your blog is just getting started use the template above as a starting point for crafting your blog archive page.

Either way, your goal should be to make your blog archive page as useful to your audience as possible. If you need help doing that, learn how Pathfinder SEO can assist.

Get 12 Free Webpage Content Templates

If you find this template useful, download it and 11 others that will help you skillfully craft the most important pages on your site.

Erik Wardell

Erik is an SEO coach that loves breaking down complex SEO topics into understandable instructions anyone can follow. He thrives on helping people do what it takes to see their businesses succeed in search. Stay in touch on Twitter — @wanderinwardell.
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