Business Resources

Over the years, I’ve had the chance to work with hundreds of web designers and agency owners through Pathfinder SEO and webShine. I’ve seen what separates those who grow with confidence from those who stay stuck. It almost always comes down to systems, mindset, and community. One of the best ways to accelerate your progress […]

Monthly SEO reports are a key component of ongoing SEO services as they: Fulfill your client’s expectations. Most clients expect monthly reports. It’s an industry best practice. Keep lines of communication open. By sharing your insights on the campaign performance data, you ensure your client understands the results even if they are too busy for a call.

Congratulations! You’ve sold a new SEO client. Now, it’s time to onboard them into your agency. A new SEO client questionnaire is one of the best tools to ensure the onboarding process goes as smoothly as possible. Our SEO agency has been successfully using SEO client questionnaires to set ourselves and our clients up for

If you design and build websites for your customers, then you’re already familiar with the need for ongoing maintenance to keep a site running smoothly. Launching a new website isn’t the end of the story; websites need regular support to stay up-to-date. This kind of support is best delivered via a monthly maintenance plan. Remember,

As a web designer or digital agency that provides SEO services, one of the biggest business decisions you’ll make is how you approach the delivery. Will you partner with a white label SEO provider? Will you deliver the service in-house? These are significant decisions because they’ll impact your services’ quality and profitability. As an SEO agency

Over the years, our SEO agency has fallen into a recurring trap — our software subscription costs have accumulated. It’s easy to do. There are so many SEO tools and software available to power your services. The costs seem small at first, but add up annually. We’ve streamlined our toolset, taking a hikers’ approach to better managing

When we started our SEO agency, we made the most common mistake in the book — we offered custom services. Each project was a little different. As a result, our projects were difficult to price and impossible to scale. In time, we learned, like other marketing services, SEO is best delivered following a consistent step-by-step

Whether you are just getting started offering SEO services or have been offering them for years, pricing is one of the biggest business challenges. Especially when the services require multiple tasks to meet client expectations. You are in the right place if you are wondering how much to charge for SEO services. In this post,

The cornerstone of your sales process will be SEO discovery calls. This is a 30-minute phone or video call with a potential client, allowing you to get to know each other. Think of it as a two-way interview to establish collaborative compatibility. During a discovery call, you can determine if the prospect is the right

It’s a known fact that the SEO industry is crowded. Many agencies offer SEO services, and in time, you will find yourself competing for business. That’s the bad news. The good news is that it’s easy to differentiate your services during the SEO sales process. How? By creating a unique experience that creates contrast. The