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4 of the Best Business Coaches for Web Designers and Agencies
Over the years, I’ve had the chance to work with hundreds of web designers and agency owners through Pathfinder SEO and webShine. I’ve seen what separates those who grow with…
The Beginner’s Guide to Shopify SEO: Where to Start
You’ve launched your Shopify store… now, how do you get people on your site without paying for ads? This beginner’s guide to Shopify SEO is written for DIY store owners…
Collection Pages: Your Hidden SEO Opportunity on Shopify
If you have a Shopify store, you probably spend a lot of time on your product pages. But did you know your collection (or category) pages can bring even more…
SEO Strategy
The Beginner’s Guide to Shopify SEO: Where to Start
You’ve launched your Shopify store… now, how do you get people on your site without paying for ads? This beginner’s guide to Shopify SEO is written for DIY store owners…
Collection Pages: Your Hidden SEO Opportunity on Shopify
If you have a Shopify store, you probably spend a lot of time on your product pages. But did you know your collection (or category) pages can bring even more…
Why Your Product Pages Aren’t Ranking and How to Fix Them
Are you wondering why your product pages aren’t showing up in search results? Small mistakes like copying manufacturer text or having messy URLs can make your pages invisible to search…
SEO Training & Tips
How to Learn SEO (Step by Step)
I remember learning SEO over fifteen years ago, starting out as a new account manager at a digital agency. I picked up skills one by one – writing meta descriptions,…
Mastering the Art & Science of Title Tags & Meta Descriptions
Knowing title tag and meta description best practices is essential knowledge for those wanting to optimize pages to rank better. Let’s get into how to make the most out of…
How to Create a Yoast Sitemap
One of the many great things about the Yoast SEO plugin is that it automatically generates an XML sitemap for your website. This file acts as a resume for your website. It tells…
SEO in the Age of AI
SEO, GEO & AEO: What’s the Difference and Why It Matters
There’s been a lot of talk lately about how AI is changing search. Some people are wondering if traditional SEO still matters. Others are trying to make sense of new…
How to Structure Content for AEO and AI Summaries (GEO)
How search works is evolving beyond the classic “10 blue links.” Users today get instant answers through featured snippets, voice assistants, and Google’s AI overviews instead of clicking through to…
E‑E‑A‑T in the Age of AI: How to Prove Your Content Is Worth Featuring
The search landscape is shifting again. AI overviews and generative answers are reshaping how people find info, and they’re putting a spotlight on something Google has been talking about for…
eCommerce SEO
The Beginner’s Guide to Shopify SEO: Where to Start
You’ve launched your Shopify store… now, how do you get people on your site without paying for ads? This beginner’s guide to Shopify SEO is written for DIY store owners…
Collection Pages: Your Hidden SEO Opportunity on Shopify
If you have a Shopify store, you probably spend a lot of time on your product pages. But did you know your collection (or category) pages can bring even more…
Why Your Product Pages Aren’t Ranking and How to Fix Them
Are you wondering why your product pages aren’t showing up in search results? Small mistakes like copying manufacturer text or having messy URLs can make your pages invisible to search…
Business Resources for Web Designers & Agencies
4 of the Best Business Coaches for Web Designers and Agencies
Over the years, I’ve had the chance to work with hundreds of web designers and agency owners through Pathfinder SEO and webShine. I’ve seen what separates those who grow with…
Monthly SEO Reporting for Clients
Monthly SEO reports are a key component of ongoing SEO services as they: Fulfill your client’s expectations. Most clients expect monthly reports. It’s an industry best practice. Keep lines of communication…
SEO Questionnaire – 15 SEO Questions to Ask a Client
Congratulations! You’ve sold a new SEO client. Now, it’s time to onboard them into your agency. A new SEO client questionnaire is one of the best tools to ensure the…