Introduction to SEO Course
Discover how to get found on Google in this beginner-friendly, one-hour course designed to make SEO approachable and actionable.
*With Pathfinder closing, course access will end on March 31, 2026.
SEO can feel overwhelming. It’s complex and always changing without guaranteed results. You may not be sure who to trust, what tools you really need, or where to start.
That’s where this course comes in. It’s SEO—made simple, actionable, and approachable.
In just 60 minutes, you’ll gain a clear, real-world understanding of how SEO works and how you can start applying it — without needing to become an expert or buy expensive tools.
Whether you’re planning to DIY your SEO or eventually hire an agency, this course gives you the foundation you need to move forward with confidence.
You'll learn:
- What SEO is and why it’s essential for long-term growth
- How search engines like Google crawl, index, and rank content
- A framework for breaking down SEO into its component parts
- What SEO tools and software you’ll need
- How to create a holistic, long-term SEO strategy
- How SEO is evolving in the age of AI
- How to get started with a step-by-step plan
You'll receive:
- One hour of on-demand video lessons
- Supporting written content and templates
- Lifetime access
- Option to join the Pathfinder SEO community for coaching and more
*With Pathfinder closing, course access will end on March 31, 2026.
Course Curriculum
Hi, I'm Lindsay Halsey
INSTRUCTOR
I’ve worked in SEO for 15+ years, helping hundreds of businesses—from local businesses to large brands—grow their traffic with future-proof strategies.
Through my agency and as co-founder of Pathfinder SEO, I’ve learned that SEO doesn’t have to be overwhelming. Like climbing a mountain, you just need a clear path and the right guide.
In this course, I’ll help you start strong by giving you the foundational knowledge and confidence you need to move forward on the best path for your business.