SEO Assessment for Web Designers & Agencies
Learn how to deliver a strategic, client-ready SEO Assessment that reviews current performance, identifies opportunities, and sets the stage for long-term growth.
*With Pathfinder closing, course access will end on March 31, 2026.
If you’re a web designer or digital agency, you’ve probably had a client ask: “Can you take a quick look at my SEO?”
Instead of giving away informal advice, turn that conversation into a paid, high-value service with an SEO Assessment.
In this course, you’ll learn how to deliver a 360-degree review of a client’s website — focused on what matters most and packaged in a professional, easy-to-understand format. The result? A strategic roadmap that educates clients, sets expectations, and opens the door to ongoing SEO work.
It's an on-ramp to long-term SEO success.
What You’ll Learn
- What to evaluate across the four pillars of SEO
- How to conduct a clear, efficient audit using free tools
- How to identify and prioritize opportunities for improvement
- How to craft a client-ready PDF that communicates findings and next steps
Assessment Structure
In the course, you’ll learn to review and report on:
- Technical SEO — Crawlability, indexing, mobile-friendliness, site speed, and more.
- Content — Quality, keyword targeting, structure, and alignment with search intent.
- On-Page SEO — Page titles, meta descriptions, headers, internal linking, schema markup, and image optimization.
- Off-Site SEO — Google Business Profile, backlinks, and local visibility.
What's Included
- 1 hour of on-demand video lessons
- Step by step process documentation
- SEO Assessment template
- Lifetime access
- Access to coaching and community with a Pathfinder SEO membership
*With Pathfinder closing, course access will end on March 31, 2026.
Course Curriculum
*Included free with Pathfinder SEO membership.
Hi, I'm Lindsay Halsey
INSTRUCTOR
As the co-owner of an SEO agency, I’ve worked on SEO projects for hundreds of small to large businesses over the past fifteen years. Along the way, I found that the partner best suited to offer SEO services is you, the web designer/developer.
You already know your customer’s business.
You already know your customer’s audience.
You already know your customer’s website.
You already are offering SEO services.
… You just aren't getting paid for them.
Today, I teach web designers, freelancers, and agencies how to offer SEO services. You’ll solve your customer’s challenge (getting found on Google) while growing your recurring revenue!
In this course, I accelerate you through building your SEO offering by sharing the complete blueprint of packaging, pricing, marketing, selling, and delivering SEO services so you can increase your recurring revenue.