SEO Checklist for Local Businesses
Follow a clear, step-by-step checklist to increase your visibility on Google, attract more customers, and grow your business—no tech jargon, no overwhelm.
*With Pathfinder closing, course access will end on March 31, 2026.
If you’re like most local business owners, you know SEO matters—but it often feels like a maze of conflicting advice, expensive tools, and unclear next steps.
That’s where this 2.5-hour course comes in.
The SEO Checklist for Local Businesses gives you a clear, step-by-step roadmap to boost your visibility on Google.
It's more than just SEO education—it’s about taking action. Each short lesson guides you through a practical step. By the end, you’ll have a strong SEO foundation that attracts traffic, leads, and customers.
What You’ll Learn & Do
- Set up Google Analytics — Measure your success with key insights into where your traffic is coming from.
- Use Google Search Console — Verify your website and open up a direct communication channel with Google.
- Optimize Your Google Maps Presence — Claim, verify, and improve your Google Business Profile so local customers can find you.
- Build a Keyword Strategy —Create a simple, effective keyword plan that aligns with how people search for your business.
- Tackle Technical SEO — Ensure your site is crawlable and indexed with the right settings—robots.txt, XML sitemap, and 301 redirects.
- Improve Your Content Marketing — Optimize your homepage and create a content plan that attracts the right visitors.
- Enhance On-Site SEO — Customize page titles, meta descriptions, alt text, and internal links to help search engines understand your content.
- Create an Off-Site SEO Plan — Learn the basics of backlinks and how to build domain authority.
- Track Progress & Keep SEO Current — Celebrate early wins and implement a simple plan to maintain momentum over time.
What's Included
- 2.5 hours of video-based lessons with written support
- An SEO Workbook (Google Sheet) to organize your strategy
- Lifetime access
- Coaching and support with membership
Who This Is For
- Local and small business owners who want to take a DIY approach to SEO and build long-term visibility on Google.
- Web professionals and freelancers who support local business clients and want a repeatable, effective SEO process.
- The checklist works with all major content management systems, including WordPress, Squarespace, Shopify, Wix, and more.
*With Pathfinder closing, course access will end on March 31, 2026.
Checklist Curriculum
*With Pathfinder closing, course access will end on March 31, 2026.
Hi, I'm Lindsay Halsey
INSTRUCTOR
I’ve worked in SEO for 15+ years, helping hundreds of businesses—from local businesses to large brands—grow their traffic with future-proof strategies.
Through my agency and as co-founder of Pathfinder SEO, I’ve learned that SEO doesn’t have to be overwhelming. Like climbing a mountain, you just need a clear path and the right guide.
In this course, I’ll help you start strong by giving you the foundational knowledge and confidence you need to move forward on the best path for your business.