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How to Price SEO Services

Lindsay Halsey

Lindsay Halsey is a co-founder of Pathfinder SEO. She has over 10 years of experience working in SEO with small to large businesses. Lindsay focuses on teaching site owners, freelancers, and agencies how to get found on Google via a guided approach to SEO. Stay in touch on Twitter - @linds_halsey.

From Packaging to Pricing

How much will you charge for SEO services?

In this post, you'll learn how to create a pricing structure that is based on the value you provide, not just your time.

Watch the Video

Start with Your SEO Offering

Start by reviewing your SEO offering. If you haven't already created these, read this post to learn how to create SEO packages.

Here's what our offering looks like:

seo packages

Now, let's apply pricing to each.

SEO Assessment

An SEO Assessment is a one-time project to identify where a site is today and to create a roadmap for growth.

An SEO Assessment isn't an SEO Audit. An SEO Assessment is at the 1,000 foot level. It looks at the most critical dynamics and provides overview of opportunities to help gain traction and SEO results.

An SEO Assessment doesn't cost thousands of dollars. It's meant to be an on-ramp in your sales cycle. A means for a prospect to get started.

An SEO Assessment doesn't take forever. This project can be completed in a week or less.

Audits in the thousands of dollars range rarely provide value. They are laundry lists of red flags and actions items.

An SEO assessment, priced with an entry level investment, is high value. It’s gives a customer an understanding of how SEO works, how their website stacks up, and a roadmap for growth.

Consider pricing the project in the $500 — $1,000 range.

QuickStart SEO

QuickStart SEO is a one-time project to build a website’s SEO foundation. It's completed over a defined time period — one to two months is ideal.

We call this offering QuickStart SEO. You can name your offering anything you wish such as SEO Setup.

It’s designed to be completed over a 1-2 month time period.

Regardless of the size of the website, this project follows a standard process. We start at the beginning with keyword research and competitive analysis. Then, we move into action items such as XML sitemaps, fixing broken links, and updating  page titles and meta descriptions.

This project scales without investing more time as we can leverage tools and software like plugins to automate some of the SEO for deeper level pages on large websites.

As a result, the pricing range is relatively standard at $3,000. This price point delivers huge value!

That being said, you may find yourself scaling this up or down depending on what industry you typically work with.

Pricing Monthly SEO Services

Within monthly SEO services, we have 3 tiers. Start your pricing planning by reviewing what you have included in each. Here's an example:

whats included in monthly seo

The plans vary in effort and value. Thus, our pricing will vary as well.

Your might start by thinking about monthly hourly effort and allocate the following:

  • 1 hour/month for communication
  • 1 hour/month for reporting
  • 1 hour/month for SEO maintenance action items

Then, you layer in the estimated time it takes to create content, build links, etc.

As a result, your hourly allocation may look like this:

  • SEO Awareness: 3-5 hours
  • SEO Action: 5-10 hours
  • SEO Accelerative: 10+ hours

Ultimately, we want to go back to pricing value, not just hours. In that model, our pricing may look like this:

pricing

Next Steps

Create your pricing structure.

Once you have it in hand, you’re ready to sell SEO services.

Lindsay Halsey

Lindsay Halsey is a co-founder of Pathfinder SEO. She has over 10 years of experience working in SEO with small to large businesses. Lindsay focuses on teaching site owners, freelancers, and agencies how to get found on Google via a guided approach to SEO. Stay in touch on Twitter - @linds_halsey.

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