GUIDED SEO FOR WEB DESIGNERS & DIGITAL AGENCIES
Deliver SEO Services with Confidence
Join a community of web designers and digital agencies sharing SEO strategies and tactics.
If you are like most web designers and digital agencies we work with, your clients are looking for more than a website. They want growth — more traffic, more leads, and more sales. And they want it all from one trusted partner.
That puts a lot on your already full plate. SEO is complex and ever-changing, results aren’t guaranteed, and now AI-generated results and new search platforms are shifting the landscape faster than ever.
That’s where Pathfinder SEO comes in.
With guided SEO, you can ...
- Craft a future-proof SEO strategy for your clients
- Identify the quick SEO wins that make an impact
- Leverage our process documentation to streamline your workflow
- Get feedback on your projects and real-time answers to your questions
- Stay up to date on the latest in SEO and generative AI
- Be part of a mastermind-style community of agency owners sharing what works
What's included in Guided SEO
Pathfinder SEO gives you the courses, coaching, and community to start, grow, and scale your SEO offering.
Courses
Distilling decades of experience.
Courses & Templates
Instant access to Pathfinder’s entire suite of SEO courses, videos, templates, and resources including our SEO Business and SEO Skills for Web Designers courses.
SEO Checklists
Step-by-step guides that function as process documentation for you and your team as you deliver SEO services.
Coaching
You don’t have to go it alone. We’ll be here every step of the way.
Group Coaching
Get your questions answered and receive feedback on your work during our weekly Office Hours.
Skills Training
Live training on SEO strategies and tactics with Pathfinder coaches and guest industry experts like Michelle Bourbonniere, PhD of Words on the Rise and Sam Sarsten of Local SEO Academy. Access to all recordings.
One-On-One Coaching
Personalized coaching calls are available on our Pathfinder Plus membership and à la carte.
Community
Connect with fellow web designers and digital agency owners, stay motivated, and keep up with the latest in SEO — together.
Dedicated Chat Spaces
Topic-specific spaces so you can collaborate with and learn from others withsimilar interests.
Masterminds
Agency-focused calls to share what’s working, troubleshoot what’s not, and stay sharp in a changing SEO landscape.
Our Approach to SEO is Human-Centered &
AI-Supported
We believe SEO is most effective when you combine the strengths of real humans with the power of AI tools. Pathfinder’s guided approach is:
- Human-centered. Based on real-world strategy, support, and collaboration.
- AI-supported. Using smart tools and automation in ways that enhance your work, not replace it.
Investing in SEO pays double dividends now. SEO and GEO (Generative Engine Optimization) are not separate — they are converging.
Our approach helps you and your clients’ businesses thrive in both environments by focusing on fundamentals that AI and search engines value alike.
Meet Your Coaches
Our coaches have decades of experience to share and love teaching.
Lindsay Halsey
SEO, GOOGLE ANALYTICS & LOOKER STUDIO
For over 15 years, Lindsay has been creating impactful, future-proof SEO campaigns for businesses of all sizes. She enjoys teaching SEO to site owners and web designers via courses and coaching. Outside of the office, Lindsay spends time with her family in the Rocky Mountains of Colorado. She also is the founder of a nonprofit in Tanzania, To Return.
Lori Calcott
GOOGLE ADS, GOOGLE ANALYTICS, & LOOKER STUDIO
Originally from Pittsburgh, Lori is the published author of The Definitive Guide to Google AdWords. She has extensive experience in paid search and a keen eye towards maximizing return on investment from Google Ads. When not at work, Lori spends time with her family and can often be found hiking and skiing the Highland Bowl.
Michael Lykins
SEO & GOOGLE ANALYTICS
A lifelong learner, Michael is an SEO coach with extensive knowledge and experience in the latest SEO tools, tactics, and strategies. He’s constantly testing new SEO technologies and shares his findings via Office Hours, Skills Training, and Mastermind calls. Working out of Columbus, OH, Michael enjoys learning new things and testing out games with his friends.