Pathfinder is winding down, but the journey doesn’t stop here.
A Personal Note from Lindsay & Lori
After nearly a decade of helping web designers, agencies, and small business owners navigate the ever-changing world of SEO, Pathfinder SEO’s membership officially closed on December 20, 2025.
This decision reflects a desire to simplify our work, refocus on our agency, and create more space for family in 2026.
We’re incredibly grateful for the members who joined us, the relationships we built, and the progress we made together. Whether you joined for a single course or were with us through coaching calls and skills training, thank you.
We also want you to know: we remain incredibly optimistic about the future of SEO in an AI-driven world. The skills you’ve built continue to matter deeply. Helping businesses build visibility online matters more than ever.
While Pathfinder is no longer offering coaching or new content, you can still access our full library of SEO courses until March 31, 2026. We're also sharing trusted partners, tools, and services to support your continued growth.
Thank you again for being the best part of Pathfinder SEO — our members, colleagues, and friends.
Sincerely,
Lindsay Halsey & Lori Calcott
SEO Courses Available Through March 31, 2026
All Pathfinder SEO courses are available for purchase à la carte or in a discounted bundle. Course will stay open for purchase until January 31, 2026 with access to the content available through March 31, 2026.
Whether you’re looking to sharpen your own skills or enhance your client services, this is your chance to learn from everything we’ve created.
- 6 expert-led courses, including foundational SEO, reporting, and service delivery
- Bonus access to our full template + video training libraries
- 40% off individual courses or get it all for just $199
Need Help with SEO or Google Ads?
We’re still doing what we love, just shifting focus back to our agency, webShine.
At webShine, we work with small to medium-sized businesses to improve their visibility through:
- SEO and AI Search
- Google Ads
Referral Bonus: Web designers and agencies can earn 10% commission when you send clients our way.
Interested? Reach out to lindsay@webshine.com for details.
Book 1:1 SEO Coaching with Michael
Our longtime SEO coach, Michael Lykins, is continuing to offer 1:1 SEO coaching sessions.
Michael works with:
- Web designers and freelancers
- Agency owners growing their service offerings
- Site owners investing in their own SEO
He brings strategy, clarity, and encouragement.
Email michael@lykinsseoconsulting.com to get started.
Grow with These Trusted Communities
Looking for structure, support, and a like-minded community? These are the places we turn to:
Sam Sarsten & Local SEO Academy
Best for: Agencies offering local SEO services
→ Use code GETINCHEAP to join for $49 for your first month
Josh Hall & Web Designer Pro™
Best for: Web designers and agencies scaling from freelancer to business owner
→ Use code PATHFINDER to save 30% on your first 3 months (valid through Dec 31, 2025)
Shannon Mattern & Web Designer Academy
Best for: Women freelancers ready to raise prices and reclaim their time
SEO Tools We Recommend
Here are the two tools we rely on most to track success and stay visible in AI search:
Wincher
An easy, reliable, and affordable rank tracking tool we use every week.
Otterly
Monitor your brand visibility in AI search tools like ChatGPT and Perplexity.