SEO Courses
Learn while doing with our step-by-step approach. Our courses are designed to make SEO approachable, actionable, and fun.
Pathfinder's membership closes on December 20, 2026, but our courses are still available for purchase. They are 40% off!
You can also buy the full bundle for just $199. This includes all courses + bonus training materials. View the bundle.
Please note that if you purchase a course, you will have access until March 31, 2026. After that date, all course access will end.
All courses were created in the spring of 2025 and are up to date with SEO best practices in an AI search world.
Introduction to Search Engine Optimization (SEO)
1 HOUR | $49
Learn how to get found on Google in this beginner SEO course. It is a great place to start for small business owners, bloggers, online stores, and those new to SEO.
SEO Skills for Web Designers & Agencies
5 HOURS | $179
Master key SEO skills and grow your confidence building SEO-friendly websites. This course is designed to help you deliver more value and earn more revenue.
Google Looker Studio for Custom Reporting
1 HOUR | $49
Automate your marketing reports and focus on the data that matters. Learn how to build custom reports that integrate with Google Analytics, Google Ads, and more.
SEO Business Course for Web Designers & Agencies
1.5 HOURS | $79
Accelerate the launch of your SEO services offering with everything you need to package, price, market, and sell SEO services. Grow your recurring revenue.
SEO Checklist for Assessments
1 HOUR | $49
Craft impactful SEO strategies for your clients. This checklist is designed for web designers and agencies. It provides a step-by-step process for delivering this on-ramp service.
SEO Checklist for Local Businesses
3 HOURS | $149
Follow a clear, step-by-step checklist to increase your visibility on Google. This checklist is designed for local and small businesses, along with web designers and agencies. Learn and do at the same time.
Access Them All
Unlock every course, checklist, and template for just $199. Note you will have access until March 31, 2026.
Meet Your Instructor
Lindsay Halsey
INSTRUCTOR
Hi! I’m Lindsay Halsey. As the co-owner of an SEO agency, I’ve worked on SEO projects for hundreds of small to large businesses over the past fifteen years. I’ve found that while the search engines are complex and ever-evolving, SEO doesn’t have to be complicated. Just like climbing a mountain, we can break it down into a series of steps.
In these courses, I’ll guide you as you build a marketing engine that powers your and your client’s businesses. You’ll learn while doing with our approach, step-by-step SEO courses.