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Google My Business for Real Estate Agents

Are you a Realtor wondering if you should have a Google Maps listing? At Pathfinder SEO, we are often asked whether real estate agents should make their own Google My…

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How to Create a Yoast Sitemap

A sitemap acts as your website’s resume. Learn how to create a sitemap using Yoast SEO.

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How To Outsource Blogging

Not everyone likes to write. And you may not have time to blog. For these reasons, you may look to outsource blogging for your business. There are three options to…

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How to Change Business Hours on Google

Local businesses are facing a dynamic time. If your business’s daily operations have been impacted by Coronavirus, then it is important to update your hours of operation online. Learn how to update your hours on Google.

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How To Create a Content Calendar

Content calendars create a schedule that you and your team can follow as you blog. It's a great way to stay organized and committed to blogging. Content calendars can be…

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4 Pillars of SEO

We are excited to work together to grow your website traffic from Google, Yahoo, and Bing. Before we dive into strategy and action items, it is important to have a foundational understanding of search engine optimization (SEO).

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How to Think of Blog Post Ideas

You are ready to blog! Now it's time to think of blog post ideas. This is the fun part. In this post, we'll share a few tips so you never…

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How Often Should You Blog?

How often you should blog for SEO depends on a variety of internal and external factors. Let's explore these in more detail. Your Competition Start by looking at the competition….

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Does My Website Need a Blog?

You may have heard that blogging is good for SEO. This is true, but whether your site needs a blog or not is a more nuanced question. Let's start at…

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3 Keys to Creating Quality Content for a WordPress Site

If you own or manage a WordPress site, you have the privilege of competing for the top spot in Google with dozens – if not hundreds or even thousands –…

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Ecommerce Product Category Page Template & Best Practices

If you're shopping online, you expect choices. After all, that's one of the major benefits of shopping online vs. out on Main street or at a mall. However, all those…

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SEO for eCommerce Category Pages

Category pages on eCommerce websites group products into collections of like goods. They are designed to showcase your products in an organized fashion that facilitates the sales process. Category pages…

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A Product Detail Page Template That Sells

If you are in the business of selling products online, then skillfully crafted product detail pages (a.k.a. product pages) are critical to the success of your business. Without great product…

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Understanding Page Experience & Core Web Vitals

Page Experience is a set of signals that Google uses to measure how users interact with a web page. These signals go beyond the information value of the page and…

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How to Perform an SEO Audit

Maybe you've heard of SEO Audits – they normally are pages and pages of a report highlighting every single thing wrong with your site. Even a site with 20-30 pages…

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