GUIDED SEO FOR LOCAL & SMALL BUSINESSES
Get Found on Google with Ease
We help small businesses grow their website traffic with a step-by-step approach to SEO. No guesswork. No overwhelm.
With guided SEO, local and small businesses can ...
- Craft an impactful SEO strategy so you invest your time wisely,
- Identify the quick SEO wins for your website,
- Follow a step-by-step process that’s easy to implement,
- Get answers to questions and feedback on your work,
- Stay up to date with the latest in SEO and generative AI in search.
It's a simpler, supported way forward.
What's included in Guided SEO
A step-by-step way to do SEO — with expert help, no guesswork, and zero overwhelm.
Courses
Distilling decades of experience.
Courses & Templates
Instant access to Pathfinder’s entire suite of SEO courses, videos, templates, and resources including our Introduction to SEO Course.
SEO Checklists
Step-by-step guides so that you aren’t just learning SEO; you are taking action. Our SEO Checklist for Local/Small Businesses is brand NEW!
Coaching
You don’t have to go it alone. We’ll be here every step of the way.
Group Coaching
Get your questions answered and receive feedback on your work during our weekly Office Hours.
Skills Training
Live training on SEO strategies and tactics with industry experts. Access to all recordings.
One-On-One Coaching
Personalized coaching calls are available on our Pathfinder Plus membership and à la carte.
Community
Connect with fellow business owners, stay motivated, and keep up with the latest in SEO — together.
Dedicated Chat Spaces
Topic-specific spaces so you can collaborate with and learn from others withsimilar interests.
Masterminds
Join mastermind calls with like-minded community members to stay current on the latest SEO strategies.
What Sets Us Apart?
Most SEO advice falls into one of four buckets:
Free content that’s confusing. YouTube videos and blogs can be helpful, but only if you already know what the next most impactful step is.
SEO tools that don’t teach you how to use them. Software like Semrush or Ahrefs can identify problems, but not how to fix them.
Courses with no support. A $49 course might explain SEO basics, but it won’t help when you have questions about your specific website.
Agencies that cost thousands. Hiring out SEO is expensive, and no one knows your business better than you.
Pathfinder SEO is different.
We combine step-by-step training, coaching, and a supportive community, so you can confidently invest in your own SEO and get results that last.
Meet Your Coaches
Our coaches have decades of experience to share and love teaching.
Lindsay Halsey
SEO, GOOGLE ANALYTICS & LOOKER STUDIO
For over 15 years, Lindsay has been creating impactful, future-proof SEO campaigns for businesses of all sizes. She enjoys teaching SEO to site owners and web designers via courses and coaching. Outside of the office, Lindsay spends time with her family in the Rocky Mountains of Colorado. She also is the founder of a nonprofit in Tanzania, To Return.
Lori Calcott
GOOGLE ADS, GOOGLE ANALYTICS, & LOOKER STUDIO
Originally from Pittsburgh, Lori is the published author of The Definitive Guide to Google AdWords. She has extensive experience in paid search and a keen eye towards maximizing return on investment from Google Ads. When not at work, Lori spends time with her family and can often be found hiking and skiing the Highland Bowl.
Michael Lykins
SEO & GOOGLE ANALYTICS
A lifelong learner, Michael is an SEO coach with extensive knowledge and experience in the latest SEO tools, tactics, and strategies. He’s constantly testing new SEO technologies and shares his findings via Office Hours, Skills Training, and Mastermind calls. Working out of Columbus, OH, Michael enjoys learning new things and testing out games with his friends.